[1. CALL TO ORDER]
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ALL RIGHT.TODAY IS THURSDAY, DECEMBER 5TH, 2024.
WE'LL NOW CALL THE MISSOURI CITY RECREATION AND LEISURE LOCAL GOVERNMENT CORPORATION MEETING TO ORDER, AND THE TIME IS 5:32 PM.
[(a) Receive a Presentation and Give Direction To Staff - Quail Valley Golf...]
ITEM NUMBER TWO ARE DISCUSSION AND POSSIBLE ACTION TO RECEIVE A PRESENTATION AND GIVE DIRECTION TO STAFF CO VALLEY GOLF COURSE BUSINESS PLAN, INCLUDING PROPOSED RATES, ANNUAL PLANS, AND ADDITIONAL UPDATES.WE HAVE, UH, A DONNY HAYES, DIRECTOR OF PARKS AND RECREATION.
I'M, UH, FEELING VERY THANKFUL TO BE WITH YOU ALL TONIGHT.
UM, QUA VALLEY GOLF COURSE, UH, TONIGHT.
UM, I REALLY WANNA TAKE YOU GUYS FIRST THROUGH, UM, JUST A QUICK VIEW OF WHAT THE NEXT YEAR WILL LOOK LIKE.
WE, WE HAVE A COUPLE OF FACILITIES STILL CLOSED, UM, AND THERE'S STILL SOME MAJOR COMPONENTS OF THE FACILITIES THAT NEED TO, UM, HAVE SOME WORK DONE.
AND SO I JUST WANNA GIVE YOU GUYS A TIMELINE OF WHAT WE'RE EXPECTING TO SEE OVER THE 20 FROM PRESENT UNTIL THE END OF 2025.
AND SO, AS YOU GUYS ARE LOOKING AT THE PRESENT TO MAY, OUR EXPECTATION IS WE'RE GONNA CONTINUE TO HAVE TOURNAMENTS.
OUR DAILY PLAY, THE DRIVING RANGE IS GONNA BE OPEN, THE PATIO BAR IS GONNA BE OPEN.
WE'RE GONNA HAVE ADDITIONAL FOOD TRUCKS, AND THE EVENT TENT IS GOING TO TYPICALLY BE OUT FOR US MOVING INTO MAY TO AUGUST.
ALL THE THINGS THAT WE JUST TALKED ABOUT ARE GONNA BE OPEN, BUT THEN WE'RE EXPECTING THE BLUE BONNET ROOM TO BE OPEN.
WE'RE EXPECTING THE KITCHEN TO BE OPEN.
WE'RE EXPECTING THE PRO SHOP TO BE OPEN.
UM, SO THOSE ARE THOSE ADDITIONAL SERVICE AREAS THAT WE'RE EXPECTING TO HAVE OPEN AND BE ABLE TO HAVE THAT AVAILABLE TO THE COMMUNITY.
AND THEN LASTLY, OUR, OUR LAST KIND OF STEP IS THAT AUGUST TO DECEMBER TIMEFRAME, ALL OF THE ITEMS FROM MAY AND AUGUST ARE STILL OPEN, BUT NOW WE'RE STARTING TO LOOK TOWARDS THE END OF THE YEAR, AND WE'RE STARTING TO HAVE, UH, THE AZALEA ROOM OPEN.
WE'RE HAVING THE, UM, THE FULL UPSTAIRS OPEN.
NOW WE'RE STARTING TO ABLE TO BE ABLE TO DO ALL OF OUR EVENTS, UM, AS WELL.
AND CATERING IS, IS ON FULL EFFECT.
AND SO AS WE'RE LOOKING AT THAT, THAT ALSO TIES US TO SOME OF THESE FINANCIALS.
AND SO OVER, OVER UNTIL MAY, WE'RE GONNA BE LOOKING AT, UM, A DEFICIT WHEN WE'RE LOOKING AT THOSE EXPENDITURES TO THE REVENUES, UM, BECAUSE WE'RE STILL MISSING SOME OF THOSE SERVICE AREAS.
BUT THEN WHEN IT COMES TO MAY AND AUGUST, SOME OF THOSE SERVICE AREAS START TO POP BACK OPEN, AND WE START TO SEE THAT REVENUE START TO INCREASE AGAIN.
AND THEN LASTLY, AUGUST AND DECEMBER, WHEN WE HAVE MOST OF OUR SERVICE AREAS OPEN, WE ARE SEEING THAT REVENUE AND EXPENDITURE, UM, START TO COME AND START TO CLOSE THE GAP EVEN MORE.
AND SO THEN TONIGHT, UH, THE OTHER TOPIC THAT WE REALLY WANNA TALK ABOUT TO YOU IS, IS OUR BUSINESS PLAN FOR THE, THE NEXT THREE YEARS.
AND THIS DRAFT BUSINESS PLAN, UM, REALLY TONIGHT IS, IS HAS A COUPLE OF GOALS.
AND SO, FIRST OF ALL, IN THAT PLAN, REALLY WHAT OUR, OUR FOCUS IS NUMBER ONE, TRYING TO INCREASE THE NUMBER OF, UH, OUR MONTHLY ROUNDS FROM ABOUT AN AVERAGE OF ABOUT 5,000 TO 6,000.
WE'RE LOOKING AT INCREASING THE, UM, AVERAGE COST PER ROUND FROM $32 TO ABOUT $45.
WE'RE LOOKING TO MAKE SURE THAT WE CONTINUE TO GENERATE AN AVERAGE OF A THOUSAND DOLLARS PER DAY IN CART RENTALS.
THE PRO SHOP WE WANNA FOCUS ON AND INCREASE THAT REVENUE BY ABOUT 20%.
UM, WE'RE LOOKING AT OUR RANGE PLANS.
WE WANNA MAKE SURE THAT THOSE ARE MEETING ABOUT $150,000 ANNUALLY.
WE WANNA EXPAND OUR RESTAURANT SALES BY 20%.
WE WANNA LOOK AT OUR CUSTOMER SATISFACTION, RIGHT? BECAUSE ALL OF THESE THINGS REALLY SPECIFICALLY RELY ON THAT CUSTOMER SATISFACTION.
SO WE WANNA MAKE SURE THAT WE'RE MEETING AN 85% SATISFACTION RATE FOR US.
WE WANNA INCREASE OUR EVENT SALES BY 15%.
AND THEN LASTLY, WE WANNA MAKE SURE THAT OUR FOOD AND BEVERAGE SALES ON THE COURSE ARE INCREASED BY ABOUT 20% AS WELL.
TO DO THAT, OUR QUESTION FOR YOU TONIGHT IS HOW DO WE WANT OUR COST RECOVERY TO LOOK? SO WE REALLY HAVE FOUR SPECIFIC CENTERS OF REVENUE, OUR GOLF OPERATIONS, OUR PRO SHOP, FOOD AND BEVERAGE, THE GRILL, SO BLUE BONNET GRILL, AND THEN FOOD AND BEVERAGE EVENTS, ALL OF OUR EVENTS THAT HAPPEN.
AND SO DURING THOSE, THOSE FOUR AREAS, WE'RE GONNA BE ASKING SOME SPECIFIC QUESTIONS.
AND THEN ALSO WE WANT TO BE ABLE TO JUST QUICKLY DISCUSS THE NAME CHANGE.
UM, ONE POINT I WANNA MAKE THROUGHOUT THIS PRESENTATION, YOU'RE GOING TO SEE SOME EXTREMELY DELECTABLE
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DELECTABLE FOOD THAT IS ON THAT PRESENTATION.AND I WANT, I WANT YOU TO KNOW THAT THESE PICTURES ARE ACTUALLY RECIPES THAT WERE CREATED SPECIFICALLY BY OUR FOOD AND BEVERAGE DIRECTOR, JENNIFER KIRKPATRICK, WHO ALSO PLATED AND TOOK ALL THE PHOTOS OF THESE SPECIFIC MEALS.
AND SO, JUST WANTED YOU GUYS TO GIVE A VIEW OF WHAT THE FUTURE IS.
SO TODAY, WHERE ARE WE AT WHEN WE LOOK AT COST RECOVERY? AND SO LOOKING AT THOSE FOUR AREAS, THE, THE GOLF OPERATIONS PRO SHOP, THE GRILL, AND OUR EVENTS RIGHT NOW, WE'RE IN THAT SUBSIDIZED, SUBSIDIZED, UM, AREA.
AND SO I PROVIDED YOU GUYS WITH SOME BREAK, UH, SOME DEFINITIONS, THE BREAK EVEN.
WE'RE JUST LOOKING AT THOSE DIRECT COSTS.
WE JUST WANT TO COVER THE EXPENSES THAT ARE DIRECTLY AFFECTING EACH SERVICE CENTER, OR DO WE WANNA LOOK AT A BREAK EVEN THAT ALSO COVERS OVERHEAD, WHICH INCLUDES CAPITAL IMPROVEMENTS, OR DO WE WANT THAT SERVICE AREA TO BE A SUBSIDIZED, UM, UH, SERVICE AREA.
AND SO TONIGHT AFTER MY PRESENTATION, THE HOPE IS THAT WE'LL BE ABLE TO DISCUSS THESE AND, UH, MAKE SOME DECISIONS ON THE DIRECTION THAT THE LGC BOARD WOULD LIKE TO SEE US GO, TO GIVE YOU GUYS SOME, SOME BACKGROUND.
AND WHEN WE'RE LOOKING AT THE 25, 26 TO 29 BUSINESS PLAN, UM, I WANT YOU TO KNOW THAT WE BUILT THAT WITH THE IDEA THAT WE'RE TRYING TO MAKE, OR WE'RE MAKING REVENUE AND TRYING TO COVER OUR CAPITAL IMPROVEMENT COSTS.
AND SO THAT MIDDLE AREA, UM, THAT WE JUST TALKED ABOUT.
AND TO DO THAT, WE'RE LOOKING AT OUR GREEN FEES.
RIGHT ON THE LEFT, YOU HAVE YOUR, UM, CURRENT GREEN FEES ON THE RIGHT.
YOU'RE LOOKING AT SOME PROPOSED FEES.
THE PROPOSED PROPOSED FEES WILL, NUMBER ONE, INCREASE THOSE.
WE WOULD CREATE A VETERANS FEE.
UM, WE WOULD SIMPLIFY RATES, MAKE US MORE COMPETITIVE.
UM, BUT ALSO IT INCREASES THAT RANGE FEE, UH, SLIGHTLY AS WELL.
TO GIVE YOU GUYS AN UNDERSTANDING OF KIND OF WHERE WE ARE AT IN THE REGION.
UM, UP TOP IS WHERE WE'RE AT WITH OUR CURRENT FEES.
BELOW US IS YOUR PASADENAS, YOUR HERMAN PARKS, YOUR JERSEY MEADOWS.
ABOVE US ARE, ARE SWEETWATERS, WILDCAT, BAY OAKS MEMORIAL.
AND OF COURSE, THERE'S LOTS OF OTHER OTHERS THAT ARE OUT THERE, BUT REALLY ONE OF THE COURSES THAT WE ARE VERY SIMILAR TO IS WILDCAT.
AND SO YOU LOOK AT THE CURRENT FEES FOR A WEEKDAY, COST IS $77 FOR WILDCAT.
RIGHT NOW, WE'RE ABOUT THAT 46 RANGE.
AND THEN YOU LOOK AT THE WEEKEND, 110 AT WILDCAT VERSUS 61 FOR LA QUINTO OR EL DORADO.
IN OUR PROPOSED, WE'RE PROPOSING FOR US TO INCREASE THOSE RATES, BUT TO KEEP US STILL IN THE RANGE THAT WE ARE CURRENTLY AT RIGHT NOW.
SO STILL BELOW THE WILDCATS AND THE, AND THE SWEETWATERS, BUT STILL ABOVE THE JERSEY MEADOWS, SHERMAN PARKS, THE PASADENAS.
NEXT THING WE WANT, WANNA TALK ABOUT IS THE ANNUAL PASS.
CURRENTLY, WHEN WE'RE LOOKING AT GOLF OPERATIONS, OUR TYPICAL BREAK EVEN FOR US IS MAKING SURE THAT WE'RE AVERAGING 4,500 ROUNDS, UM, PER MONTH, AND LOOKING AT AN AVERAGE OF ABOUT $30 PER ROUND FOR THAT, AN ANNUAL PASS IS CONSIDERED IN THE GOLF INDUSTRY.
A BEST PRACTICE OVER THE LAST EIGHT YEARS, OUR AVERAGE ROUND ON THE ANNUAL PASS HAS BEEN ABOUT $21.
AND SO IN 2018, THAT WAS ONE OF OUR HIGHEST AVERAGES PER ROUND FOR THE ANNUAL PASS AT ABOUT $25.
IN A COMPARISON, WHEN WE'RE LOOKING AT OUR CURRENT RATES VERSUS ANOTHER ONE OF OUR COMPETITORS, WILDCAT, YOU CAN LOOK AT THEIR UNLIMITED MEMBERSHIP.
THEY'RE AT $5,400 FOR A SINGLE MEMBER, WHERE OURS IS 34.5 FOR A SINGLE MEMBER.
SO WHEN WE'RE LOOKING AT A COMPARISON OF WHERE WE'RE AT RIGHT NOW VERSUS A PROPOSED OPTION OF US MOVING FORWARD, WE HAVE A SIGNIFICANT NUMBER OF, UH, PROGRAMS THAT ARE AVAILABLE, MANY DIFFERENT RATES.
WHAT WE'RE PROPOSING IS TO SIMPLIFY THAT A BIT, MAKING TWO ANNUAL PASSES, MAKING THAT BENEFIT FOR OUR RESIDENTS.
SO WE HAVE A RESIDENT INDIVIDUAL AT 49 50, AND THEN A RESIDENT SENIOR YOUTH AND I, AND I APOLOGIZE ON THIS, IT DOESN'T SHOW VETERANS, BUT IT SHOULD BE RESIDENT SENIOR YOUTH AND VETERANS FOR 31 50.
AND THEN AS WE'VE LOOKED AROUND THE STATE, THERE ARE OTHER COURSES THAT ARE PROVIDING WHAT THEY'RE CALLING LIKE A PREMIER PASS, WHERE YOU PAY A MONTHLY FEE AND THAT ALLOWS YOU DISCOUNTS TO THE FOOD AND BEVERAGE, ALLOWS YOU DISCOUNTS TO TEA TIMES, BETTER OPTIONS FOR TEA TIMES, AND THEN ALSO OTHER THINGS LIKE FREE WEEKLY GOLF CLINICS.
AND SO WE WOULD PRESENT THAT AS A PROPOSED AS WELL.
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THING, JUST REMINDING YOU WITH, UH, JENNIFER'S EXPERTISE, WE WILL BE ROLLING OUT A NEW MENU.AND THESE ARE JUST SOME OF THE OPPORTUNITIES THAT LAY AHEAD FOR US WHEN WE'RE LOOKING AT OUR CATERING AND OUR GRILL.
SO OUR EVENTS AND FOOD AND BEVERAGE.
UM, SOME OF THE AVERAGES AND THE BREAKEVENS THAT WE'RE FOCUSED ON IS TYPICALLY WHEN IT COMES TO THE GOLF COURSE, WE HAVE TO HAVE ABOUT 54 SALES AT AN AVERAGE OF $20 PER TICKET TO BREAK EVEN.
CURRENTLY, RIGHT NOW, WE'RE USUALLY ABOUT 40 SALES AT ABOUT $15 PER.
SO THEN WE'RE LOOKING AT THE GRILL, TYPICALLY AN AVERAGE OF 55 SALES PER DAY.
AT A $30 TICKET PRICE, WE'RE USUALLY ABOUT 46 AT A 30 50, $30 AND 50 CENTS, UM, ON, ON THE GRILL.
AND THEN WE LOOK AT OUR EVENTS.
FOR US TO BREAK EVEN, WE REALLY NEED TO BE AT SEVEN EVENTS PER MONTH, AVERAGING $13,000 PER EVENT.
UM, RIGHT NOW WE'RE USUALLY ABOUT EIGHT EVENTS AT ABOUT 1150, 11,500 FOR US TO REACH OUR GOALS.
WE WILL BE LOOKING SPECIFICALLY AT MENU PRICING INCREASES, WHICH ALSO INCREASES, UH, ALCOHOL PRICING, REALLY TRYING TO MAKE SURE THAT, UH, WE'RE, WE'RE MEETING THOSE MINIMUMS. AND THEN ALSO LOOKING AT OUR CATERING PACKAGING PRICING AS WELL.
WE DID A, A, A LENGTHY COMPARISON TO A LOT OF THE OTHER FACILITIES AROUND US, AND THERE'S OPPORTUNITY FOR US TO GROW WHEN IT COMES TO CATERING.
AND THEN THE NEXT THING THAT, UH, WE WANTED JUST TO BRING TO YOUR ATTENTION IS AFTER THE DISCUSSION THAT WE HAD A COUPLE OF MONTHS AGO, UM, IT, IT FELT LIKE THAT THE PROPOSED NAME FOR THE FACILITY WOULD BE MISSOURI CITY GOLF AND EVENTS AT QUELL VALLEY.
AND SO WE WANTED TO BRING THAT BACK TO YOU AND MAKE SURE THAT THAT WAS ACTUALLY THE DIRECTION THAT YOU WERE LOOKING FOR US AHEAD.
I JUST WANTED TO GIVE YOU A QUICK LITTLE UPDATE AT OUR NEXT LGC MEETING.
WE WILL BE BRINGING BACK THE EVENT CENTER, TALKING ABOUT RETURN ON INVESTMENT ON THAT FACILITY, WHAT IT WOULD LOOK LIKE PRICE WISE, LOOK WHAT IT WOULD COST, UH, FOR THAT FACILITY.
ALSO BRING TO YOU GUYS UPDATES ON ADDITIONAL PROJECTS AND WHERE WE'RE AT, ON, ON THOSE FACILITIES.
AND ALSO TALK MORE HEAVILY ABOUT, UH, MARKETING OBJECTIVES AS WELL.
AND SO, SO THIS IS WHERE WE'RE AT TODAY.
OUR QUESTION FOR YOU IS, FROM A POLICY STANDPOINT, WHERE WOULD YOU LIKE US TO BE WHEN IT COMES TO COST RECOVERY? I'VE LEFT A BLANK SCREEN HERE BECAUSE WE WANT TO KNOW, WE WANT TO KNOW WHERE DO YOU WANT US TO BE WHEN IT COMES TO GOLF OPERATIONS? WHERE DO YOU WANT US TO BE FOR PRO SHOP FOOD AND BEVERAGE GRILL CATERING? AND LASTLY, WHERE WOULD YOU GUYS LIKE US TO BE ON THE NAME CHANGE? THANK YOU.
WE'RE GONNA GO AHEAD AND, UH, IF WE HAVE QUESTIONS ON THE, UH, FOR MEMBERS OF COUNCIL TO GO AHEAD AND PUT IT YOURSELF ON THE QUEUE, UH, WE'RE GONNA GO IN THAT ORDER, UH, RECOGNIZING COUNCIL MEMBER MARLIS.
THIS IS THE MOST, WE'VE TALKED ABOUT OUR ASSET IN THE LAST SIX MONTHS.
GREAT PRESENTATION, LONG OVERDUE.
UM, IN MY OPINION, SERVICE AREAS IS WHAT YOU CALLED IT.
I CALLED IT RETAIL AREAS SHOULD BE PROFITABLE.
IF WE'RE BUYING MERCHANDISE, IT SHOULD NOT BE A PASS THROUGH.
IF WE'RE BUYING FOOD, ALCOHOL, BEER, THERE SHOULD BE MARGIN.
WE SHOULDN'T BE A PASS THROUGH BUSINESS FOR THOSE TYPES OF ITEMS. UM, MORE IMPORTANTLY, I THINK OUR BUYERS NEED TO BE RESPONSIBLE.
DON'T BUY A HUNDRED SHIRTS IF WE'RE NOT GONNA SELL 'EM.
SO BE RESPONSIBLE WITH OUR PEOPLE'S MONEY.
UM, I ALSO DID A DEEP DIVE IN THE FINANCIALS WITH STAFF AND COUNCIL MEMBER EMERY, AND I NOTICED THERE'S A LOT OF LABOR CHARGES AND STUFF.
IF WE'RE BRINGING IN LABOR TO CATER TO AN EVENT THAT SHOULD OFFSET IN THE EVENT, WE SHOULDN'T DO A PASS THROUGH OR A LOSS ON THAT.
SO IN MY OPINION, THOSE RETAIL CENTERS, THOSE SERVICE AREAS SHOULD BE WITH MARGIN AND IT OKAY.
RECOGNIZING COUNCIL MEMBER, RILEY, DONNIE, THANK YOU SO MUCH.
AND JUST THANK YOU SO MUCH FOR ALL THAT YOU'VE DONE, UH, FOR THAT FACILITY AND TRYING TO, UM, GET IT TO WHERE IT NEEDS TO BE AND WHERE WE'RE HEADED.
UM, I JUST HAVE A COUPLE OF QUESTIONS ON SLIDE 16, UM, ABOUT THE FOOD.
WHERE IS IT AT THE CATERING AND THE GRILL? WHEN YOU SAY THE AVERAGE SALES, THE TICKET, UH, TICKET SALES, UM, AND THE COST FOR EVENTS, THESE AMOUNTS THAT YOU MENTIONED, IS THIS FOR US TO BREAK EVEN OR FOR THIS TO GET US TO A MINIMUM PROFIT MARGIN? THE ONES ON THE LEFT ARE JUST BREAK EVEN.
SO FOR EXAMPLE, THE EVENTS, SEVEN EVENTS AT $13,000 IS JUST BREAKEVEN.
AND SO YOUR, YOUR ASK IS TO INCREASE IT TO, UM, INTO THESE, TO MAKE SURE THAT WE'RE, UM, INCREASING
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OUR SALES BY INCREASING THE COST FOR THE BEVERAGES, THE FOOD, THE GRILL, THE EVENTS, AND ALL OF THAT.WELL, SPECIFICALLY TONIGHT, MY, MY REQUEST IS DO YOU WANT US TO BREAK EVEN JUST WITH DIRECT COSTS OR DO YOU WANT US TO BREAK EVEN INCLUDING OUR OVERHEAD ADMINISTRATION CAPITAL COSTS? OR DO YOU WANT IT TO BE SUBSIDIZED? THAT'S OUR SPECIFIC QUESTION TONIGHT.
WELL, OF COURSE, UM, WE WOULD LIKE FOR IT TO BE A PROFITABLE, UH, UH, FACILITY AND AMENITY, UH, FOR THE COMMUNITY.
BUT DEFINITELY WANT TO SEE, UM, US, YOU KNOW, COVERING OUR CAPITAL COSTS AS WELL AS OUR OPERATIONAL, EVERYTHING LIKE THAT.
AND IF THAT MEANS THAT YOU HAVE TO MAKE SOME ADJUSTMENTS, UM, IN CERTAIN AREAS, I THINK THAT'S WHAT'S IMPORTANT.
UM, INCLUDING IN THE PRO SHOP AS WELL.
UM, THAT'S A LARGE SPACE THAT WE, YOU KNOW, UTILIZE.
AND IF THE SALES ARE NOT THERE, WE NEED TO LOOK AT SCALING BACK.
UM, AND THEN WHAT DOES, WHAT DO OUR GOLFERS AND OUR, YOU KNOW, CUSTOMERS, WHAT DO THEY WANNA SEE IN THE PRO SHOP AS WELL? I THINK THAT NEEDS TO GO IN TOWARDS THE MARKETING, UM, AS WELL.
I DO HAVE A QUESTION ABOUT THE FOOD.
UM, AND THIS IS TOTALLY OFF SUBJECT, BUT WITH THESE WONDERFUL, UM, PHOTOS OF DIFFERENT OPTIONS THAT, YOU KNOW, OUR NEW, UM, YOUNG LADY IS TALKING ABOUT BRINGING, IS THAT GOING TO REDUCE OR REMOVE SOME OF THOSE FOOD FAVORITES, LIKE THE TAQUITOS
UM, WELL THAT PRETTY MUCH, THAT'S KIND OF, UH, THE BASIS OF MY QUESTIONS.
I KNOW YOU'RE GONNA BE TALKING ABOUT SOME MARKETING, UM, IN OUR, IN OUR NEXT MEETING.
SO I'LL KIND OF HOLD THAT QUESTION FOR THEN.
BUT THAT, THAT'S IT FOR ME FOR RIGHT NOW, MAYOR.
RECOGNIZING, MAY I APPROACH HIM? BROWN MARSHALL, THANK YOU SO MUCH, DONNIE.
THANK YOU FOR THE PRESENTATION.
AND I TOO, THANK YOU FOR STAYING OVER IN THAT AREA, WORKING DUAL, IF YOU WILL.
AND I'M BRINGING ALL OF THIS INFORMATION FORWARD TO US.
SO ON TONIGHT, YOU'VE ASKED US A VERY GOOD QUESTION, BUT I'M A VERY VISUAL PERSON.
AND SO I WOULD KIND OF LIKE TO SEE WHAT ALL THREE OF THOSE WOULD LOOK LIKE FROM A MATHEMATICAL STANDPOINT OF VIEW.
RATHER, WHAT DOES THAT LOOK LIKE? BREAK EVEN, WHAT DOES IT LOOK LIKE, UH, BREAK EVEN WITH JUST OVERHEAD? AND THEN WHAT DOES IT LOOK LIKE SUBSIDIZED? I DO APPRECIATE THE CHART THAT YOU GAVE US ON FROM PRESENT THROUGH MAY AND THEN MAY, YOU KNOW, ALL THE THREE DIFFERENT ONES.
BUT I THINK IT WOULD BE KIND OF INTERESTING IF WE HAD AN OPPORTUNITY TO REALLY SEE WHAT THOSE COMPONENTS WOULD LOOK LIKE AND WHAT'S INSIDE OF THOSE COMPONENTS IN ORDER FOR US TO GET THERE.
UM, I, I UNDERSTAND THAT IT'S GONNA TAKE US RAISING SOME COSTS IN DIFFERENT, IN VARIOUS AREAS, BUT I THINK WE NEED TO LOOK AT THAT JUST A LITTLE BIT CLOSER.
AND MAYBE YOU GUYS HAVE, HAVE YOU HAD AN OPPORTUNITY TO DO THAT? WE'VE SPENT SIGNIFICANT TIME FOCUSING SPECIFICALLY ON WHAT IT WOULD LOOK LIKE IF WE BROKE EVEN COVERING OVERHEAD.
AND REALLY, LIKE THE BUSINESS PLAN IS VERY MUCH FOCUSED ON THAT.
UM, THERE'S A POSSIBILITY THAT WE COULD LOOK AT ALL THREE MM-HMM
UM, I WOULD HOPE THAT AS THE BOARD, THAT YOU COULD PROVIDE US AT LEAST SOME GUIDANCE, UH, WHEN YOU'RE LOOKING AT THOSE FOUR DIFFERENT AREAS MM-HMM
OF WHAT YOU WOULD EXPECT TO SEE.
UM, SO THAT WAY WE COULD LIMIT THE AMOUNT OF EFFORT AND, AND, AND WORK THAT'S GOING INTO CREATING A BUSINESS PLAN.
'CAUSE THAT WILL REALLY HELP US TO GUIDE US ON WHAT THOSE DECISIONS ARE MADE MOVING FORWARD.
NOW YOU JUST SAID A, SOME, SOMETHING TOTALLY DIFFERENT.
'CAUSE I WAS UNDER THE IMPRESSION THAT THIS WAS THE ACTUAL THREE YEAR BUSINESS PLAN.
SO, BUT YOU ARE NOW JUST NOW CREATING THIS PLAN.
WHEN YOU LOOK AT THE PLAN, IT IS A DRAFT PLAN.
A HUNDRED PERCENT JUST A DRAFT PLAN.
AND, BUT OUR HOPE IS TONIGHT THAT YOU GUYS CAN PROVIDE US WITH THE GUIDANCE OF WHAT WOULD YOU WOULD EXPECT FOR THE GOLF OPERATIONS MM-HMM
SO THEN WE CAN GO BACK, LOOK AT THAT DRAFT EVEN FURTHER, START TALKING TO THE COMMUNITY, START CREATING SOME FOCUS GROUPS AND BE ABLE TO MOVE FORWARD WITH THIS EVEN FURTHER.
ON SLIDE NUMBER 12, WE LOOK AT THE COMPETITIVE, UH, GREEN FEE FOR OTHER SURROUNDING GOLF COURSES.
AND THEN EVEN THE PROPOSED RATE THAT WE'RE TALKING ABOUT, UM, MOVING TO, WAS THERE NOT ANY CONSIDERATION TO AT LEAST, UM, GO UP TO THE WILDCAT SINCE YOU FELT LIKE WILDCAT IS MUCH MORE SIMILAR FIT? WELL VALLEY WE CONSIDERED IT, BUT ALSO YOU HAVE TO LOOK AT ELASTICITY.
UM, AND SO IF WE MAKE THAT HUGE OF A JUMP, OKAY.
HOW MUCH LOSS DO WE ACTUALLY HAVE AS WELL? AND SO WE REALLY NEED TO LOOK AT THESE TYPES OF THINGS IN STEPS.
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I THINK THIS IS A GOOD MOVE FOR THE NEXT THREE YEARS, AND THEN WE COME BACK AND RE REEVALUATE EVEN FURTHER.AND THIS WILL BE MY FINAL QUESTION, MAYOR.
IN TERMS OF, YOU SPOKE ABOUT THE PLAN IS TO HOPEFULLY MOVE ROUNDS FROM 5,000 A MONTH TO 6,000 A MONTH OVER THREE YEARS.
IS ARE YOU THINKING THAT THIS WILL BE A GRADUAL THING OVER THAT THREE YEAR PERIOD? OR IS IT EVERY MONTH YOU WANNA BE AT 6,000 ROUNDS FOR THREE YEARS? WE WANT OUR AVERAGE TO BE 6,000 ROUNDS.
EVEN RIGHT NOW, WE DO HIT 6,000 ROUNDS FROM TIME TO TIME, UM, ESPECIALLY DURING OUR TOURNAMENT MONTHS AND THOSE TYPES OF THINGS.
BUT THEN YOU HAVE YOUR JANUARYS AND YOUR FEBRUARYS WHERE YOU'RE DOWN TO ABOUT 4,000 ROUNDS.
AND SO OUR, OUR GOAL IS FOR AN AVERAGE ACROSS THE BOARD TO BE 6,000 AND BASED ON THE 6,000 ROUNDS, DOES THAT, WHICH CATEGORY DOES THAT PLACE US MORE SO IN BREAK EVEN BREAK EVEN WITH IT WOULD BE BREAK EVEN WITH OVERHEAD.
I GUESS I MADE A MISTAKE, UM, THIS NOT SUPPOSED TO BE COUNCIL MEMBER.
IS THIS SUPPOSED TO BE DIRECTORS? CORRECT.
SO LEMME
UH, ONE OF THE THINGS THAT, UH, THAT WE WERE JUST TALKING ABOUT IS, UH, UH, OVERHEAD AND, UH, AND I'M NOT SURE IF YOU'RE INCLUDING CAPITAL EXPENSE AS PART OF THE OVERHEAD.
AND, AND I THINK WE'VE HAD DISCUSSIONS EARLIER WHERE THE DECISION WAS PROPOSED ANYWAY, THAT ANY TYPES OF MAINTENANCE THAT YOU MAKE TO THE BUILDINGS, WHICH IS NOT A PART OF LGC, BECAUSE LGC DOESN'T OWN ANY BUILDINGS, THAT'S A CITY FACILITY MM-HMM
SO RATHER THAN PUT THE BURDEN OF CAPITAL EXPENSES FOR THE BUILDING OR, OR ENTER, UH, I I WOULD SAY FAR, UH, UH, ANYTHING THAT, UH, MIGHT BE ASSOCIATED WITH, WITH THE GOLF COURSE, UH, SHOULD NOT BE INCLUDED AS PART OF THE MEASURING OF WHETHER OR NOT THE GOLF COURSE IS PROFITABLE BREAKEVEN OR WHATEVER THE STATUS IS.
SO, UH, THAT, THAT'S MY FEELING ANYWAY.
UH, WHY, WHY PUT THE BURDEN ON GOLF IF YOU'VE GOTTA PUT A NEW ROOF OR ON THE, UH, THE CITY CENTER OR YOU, YOU HAVE, UH, UH, AN AIR CONDITIONER THAT THAT GOES OUT.
UH, SO ANYWAY, THAT, THAT'S, UH, I, I THINK WE'VE HAD THOSE TO DISCUSSIONS, SO I'D LIKE TO KIND OF FIRM THAT UP AND MAKE SURE THAT WE KNOW EXACTLY WHERE, UH, WHAT THE POSITION IS OF THE CITY.
UH, THE OTHER IS, UH, THE, UH, OVERHEAD, UH, AS FAR AS THE, UH, THE SALARIES AND, AND BENEFITS OF, UH, I, I THINK WE WERE TALKING ABOUT MAYBE THE TWO TOP TIER, UH, EMPLOYEES THAT'LL BE THERE, THE GENERAL MANAGER AND THE, UH, ASSISTANT, UH, FINANCIAL GENERAL MANAGER.
UH, I, I THINK WE NEED TO REALLY TAKE A LOOK AND SEE WHETHER OR NOT THOSE IN FACT SHOULD BE CONSIDERED A PART OF OVERHEAD OR WHETHER THAT'S SOMETHING THAT WOULD BE ABSORBED AT THE, UH, THE CITY LEVEL.
SO I THINK THOSE ARE, UH, SOME DISCUSSIONS THAT, UH, WE, WE NEED TO HAVE SO THAT, YOU KNOW, I, I, I WANNA MAKE SURE, OR I'M HOPING THAT, YOU KNOW, WE CAN SHOW THAT THIS IS A, A, AN OPERATION THAT CAN HOLD US OWN WITH ANY OF OUR COMPETITORS AROUND, UH, YET NOT BE A REAL FINANCIAL BURDEN ON THE CITY.
SO WE WANT TO TRY TO, YOU KNOW, OFFSET AND COVER ALL OF OUR DIRECT EXPENSES, IF YOU WILL.
UH, SO I, I THINK THAT'S SOMETHING WE NEED TO LOOK AT.
THE OTHER THING I SAW IS THAT, UH, THE, UH, COST RECOVERY THAT YOU, YOU HAD FOR GOLF OPERATIONS, PRO SHOP, FOOD AND BEVERAGE, THERE ARE SOME OTHERS THAT ARE IN THERE THAT ARE PROFIT MAKERS RIGHT NOW.
AND I THINK WE CAN ENHANCE THE PROFIT COMING FROM THOSE.
YOU KNOW, WE'VE TALKED ABOUT, UH, TAKING, UH, THE DRIVING RANGE, UH, DOING, UH, THE REMEDIATION FOR DRAINAGE SO THAT WE HAVE THAT DRIVING RANGE OPEN LONGER, NOT JUST BECAUSE WE GET A TWO INCH RAIN THAT WE CLOSE IT DOWN FOR MM-HMM
YOU KNOW, FOR A WEEK THAT, YOU KNOW, THAT'S REVENUE THAT'S LOST.
SO I THINK WE NEED TO, YOU KNOW, TO CONSIDER, UH, WHEN WE'RE DOING THE LAQUINTA REMODELING THAT WE, WE BLEND IN WHAT WE NEED TO DO WITH THE, UH, THE DRIVING RANGE, UH, FROM A, FROM A STANDPOINT OF, YOU KNOW, IS IT A TARGET GOLF TYPE OF, UM, UH, A LAYOUT.
UH, ALSO I THINK THERE'S A LOT OF, UH, FEEDBACK THAT COMES IN THAT SAYS, UH, THE BALLS THAT ARE OUT THERE FOR THE DRIVING RANGE,
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YOU KNOW, YOU WOULDN'T EVEN GIVE THOSE TO YOUR KIDS TO THROW IN THE LAKESO I THINK WHAT WE'VE GOTTA DO IS WE'VE GOTTA MAKE SURE THAT THE, YOU KNOW, THE BALLS THAT WE USE IN OUR DRIVING RANGE ARE ALMOST THE SAME QUALITY WISE, ARE SIMILAR TO WHAT WE WOULD USE OURSELVES WHEN WE GET OUT ON THE GOLF COURSE AND PLAY.
'CAUSE THAT'S THE WHOLE IDEA IS, YOU KNOW, DRIVING RANGE IS TO KIND OF FINE TUNE YOUR GAME.
WELL, SOME OF US DON'T HAVE A GAME TO FINE TUNE, BUT ANYWAY, I THINK THAT'S SOMETHING WE REALLY NEED TO LOOK AT.
AND THEN WITH THE DRIVING RANGE, UH, THERE WAS DISCUSSION ABOUT DO NEW, DOING NEW MATTING FOR THOSE TIMES WHEN WE CAN'T GET OUT ON THE GRASS, UH, UH, PLAY AREAS.
UH, SO, UH, I, I THINK THERE'S SOME DOLLARS THAT WE COULD SPEND THERE THAT WOULD, UH, PROVIDE A POTENTIAL INCREASE IN THE REVENUE COMING FROM, UH, THE, UH, THE DRIVING RANGE.
AND FROM WHAT I'VE SEEN IN THE PAST, DRIVING RANGE IS A FAIRLY, UH, LUCRATIVE, I DON'T WANNA SAY LUCRATIVE, BUT A VERY PROFITABLE, UH, PART OF THE, THE OPERATION.
UH, SO, UH, THE OTHER, UH, YOU DON'T HAVE ON HERE IS RENTAL CARTS.
I KNOW YOU TALKED A LITTLE BIT ABOUT IT, BUT RENTAL CARTS IS ALSO AN, UH, A, UH, A, UH, A PROFIT MAKER FOR THE THE GOLF COURSE.
UH, AND I THINK TO KIND OF ENHANCE THAT, WE NEED TO MAKE SURE THAT ALL OF THE, THE CARTS THAT ARE CITY OWNED, YOU KNOW, ARE, UH, IN, UH, TOP MAINTENANCE, UH, ARE GIVING TOP MAINTENANCE, UH, ALL OF THE, UH, THE CARTS SHOULD HAVE THE, UH, GPS MM-HMM
AND, YOU KNOW, AND AT THE SAME TIME YOU USE THOSE, THOSE SCREENS TO, YOU KNOW, TEMP PEOPLE TO COME IN AND WHEN THEY'RE FINISHED AND, YOU KNOW, HAVE A, A BEVERAGE AND FOOD OR ORDER SOMETHING OUT ON THE, UH, THE COURSE.
SO I THINK, YOU KNOW, UP UPGRADING AND MAKING SURE THAT WE'VE GOT THE, UH, UH, A A GOOD FLEET THAT, UH, IS GONNA INCITE AND, AND PROMOTE ADDITIONAL REVENUE.
UH, SO IF WE'RE LOOKING FOR, AGAIN, TRYING TO COME TO A BREAK EVEN OR PROFIT POSITION, I THINK WE NEED TO, TO LOOK AT THAT ALSO AS, UH, I THINK, UH, COUNCIL MEMBER MARLES INDICATED, YEAH, HE CALLS 'EM RETAIL CENTERS.
AND I THINK, UH, YOU KNOW, WHEN WE DO THAT, WE CAN MEASURE EXPENSES, DIRECT EXPENSES AGAINST WHAT OUR REVENUES ARE, SO WE CAN REALLY SEE WHERE WE'RE, WHERE WE'RE IN, IN GOOD POSITION, OR WHERE WE, UH, HAVE SITUATIONS WHERE WE SEE THAT WE'RE OUR, OUR REVENUE IS NOT MATCHING OUR, UH, OUR EXPENSE.
SO, UH, I, I THINK WE, UH, WE NEED TO, TO LOOK THAT.
AND I THINK IT WAS SOMETHING THAT, UH, COUNCIL MEMBER RULE IS MENTIONED.
YOU KNOW, IF YOU'RE NOT MEASURING IT, YOU CAN'T MANAGE IT.
SO WE'VE GOTTA MEASURE ALL OF THESE RETAIL CENTERS TO SEE HOW WE'RE DOING SO THAT WE CAN TAKE, UH, CORRECTIVE ACTION IF WE NEED TO.
UH, UH, SO, UH, YOU KNOW, I THINK IT, IT GIVES US A BETTER PROBABILITY OF MEETING, UH, OUR, UH, OUR OVERALL GOAL OF, YOU KNOW, UH, BREAK EVEN OUR, OUR PROFIT.
SO, UH, UH, LET'S SAY, YOU KNOW, YOU'VE GOT THE PRO SHOP IN THERE, YOU'VE GOT THE BAR AND THE BAR AND GRILL.
UH, SOMEONE ASKED ME, YOU KNOW, UH, WITH THE BAR AND GRILL, WHAT KIND OF, OF, UH, PROJECTIONS DO WE HAVE AS FAR AS INCREASES IN THE, IN THE, THE GRILL SIDE OF THE OPERATION AND IN THE BAR SIDE OF THE OPERATION? BECAUSE YOU WANNA PRICE THOSE OBVIOUSLY DIFFERENTLY.
SO, UH, I'M NOT SURE IF, IF THAT'S SOMETHING THAT YOU'VE GONE THROUGH.
SO ANYWAY, I, I THINK BREAKING UP BAR AND GRILL IN, IN THE TWO, UH, ELEMENTS I THINK WILL HELP US BECAUSE AS EVERYONE KNOWS, UH, OR MOST PEOPLE KNOW, YOU KNOW, THE BAR IS REALLY A, A, A REAL MONEY MAKER.
SO, UH, AND, UH, YOU KNOW, WE ALWAYS TRY TO GET OUR GOLFERS TO COME BACK INTO THE, UH, FACILITY WHEN THEY'RE FINISHED PLAYING GOLF.
SO, UH, I, I THINK TRYING TO MEASURE THAT AND KEEP THAT, UH, IN THE FOREFRONT WILL, WILL HELP US.
UM, YOU TALK ABOUT, WELL, THE BEVERAGE CARTS, UH, I'M NOT GONNA GO GO INTO THAT, BUT I, YOU KNOW, I, I THINK THE, THE OVERARCHING GOAL TO ME IS THAT, YOU KNOW, WE HAVE TWO, WE WANT TO COME UP AT THE END OF LA QUINTA'S REMEDIATION TO HAVE TWO PREMIER GOLF COURSES THAT ARE MAINTAINED, UH, TO THE STANDARDS
[00:30:01]
THAT ARE GOING TO ALLOW US TO BE COMPETITIVE.SO WE REALLY NEED TO, TO MAKE SURE WHAT OUR, UM, UH, OUR, UH, MAINTENANCE PROGRAMS ARE WITH, UH, OUR, OUR CONTRACTORS.
BECAUSE, UH, TWO THINGS, YOU KNOW, GOLFER WANTS, HE WANTS GOOD GREENS, HE WANTS GOOD FAIRWAYS, AND HE WANTS A GOOD, UH, GRILL AND BAR.
SO I THINK, UH, THOSE ARE THE THINGS THAT, THAT I WOULD SAY WE LOOK, I LIKE THE, THE PRESENTATION.
IS, UH, I THINK, AGAIN, I'M GIVING RULE A LOT OF CREDIT HERE.
HE SAID, HE SAID IT WAS, YOU KNOW, THE FIRST TIME IN THE NUMBER OF MONTHS THAT WE REALLY, UH, DOVE IN, DOVE DIVED INTO, DIVED INTO THE OPERATION OF THE, UH, UH, LGC, UH, ORGANIZATION AND, AND, YOU KNOW, REALLY COME UP WITH SOME, UH, SOME SOUND, UH, CHANGES THAT WE NEED TO MAKE, UH, ARE POINT OUT, YOU KNOW, WHERE WE'RE DOING A GOOD JOB.
SO WITH THAT, I'LL, UH, I'LL STOP FOR NOW.
THERE'S, I MEAN, AS QUESTIONS COME UP, PLEASE, UH, PUT YOURSELF BACK IN THE QUEUE.
I PLACE MYSELF IN THE QUEUE, SO IT'S MY TURN.
UM, FIRST OF ALL, I WANT TO THANK YOU DONNIE, UH, FOR YOUR LEADERSHIP IN THE PAST SIX TO EIGHT MONTHS THAT, THAT YOU'VE BEEN IN THERE.
YOU WENT IN THERE, YOU'VE SHARED A COUPLE OF, YOU CAME BEFORE THE DIRECTORS A COUPLE DIFFERENT TIMES, AND YOU HAVE MADE SOME VERY GOOD SUGGESTIONS AS WELL.
SO, UM, AS THE CHIEF, UH, I GUESS THE ADMINISTRATOR OFFICER, YOU KNOW, BEFORE US ON THE SCREEN IT SAYS BREAK EVEN, BREAK EVEN WITH OVERHEAD.
UM, I GUESS I LIKE TO UNDERSTAND FROM YOU, WHAT IS YOUR GOAL? FIRST, I WOULD LIKE TO CLARIFY WHEN WE SAY BREAK EVEN AND BREAK EVEN WITH OVERHEAD, WE ARE TALKING ABOUT BREAK.
EVEN WHEN WE SAY BREAK EVEN WITH OVERHEAD, IT IS ABOUT THAT LGC AND THE CITY AGREEMENT THAT BREAK EVEN WITH OVERHEAD DOES NOT INCLUDE ANY EXPENSES FOR THE FACILITY.
SO ROOF REPAIRS, ANYTHING LIKE THAT WOULD NOT BE INCLUDED IN THAT.
WHAT WOULD BE INCLUDED IN, IN THAT WOULD BE ANYTHING RELATED TO THE GOLF COURSE ITSELF.
LIKE YOU MENTIONED, THE DRIVING RANGE, THE MATS, THOSE WOULD BE CAPITAL IMPROVEMENTS ASSOCIATED WITH THE, UM, WITH THE, UM, CAPITAL, WITH THE BREAK EVEN WITH OVERHEAD.
AND, AND THE REASON I ASK THAT IS, I MEAN, THAT'S SOMETHING EVER SINCE THE GOLF COURSE HAS BEEN OPEN THAT WE HEAR, UM, OUT THERE IN THE COMMUNITY, OR YOU'LL HAVE SOME PEOPLE THAT COME UP HERE AND SPEAK, UM, THAT CONSTANTLY TALK ABOUT, YOU KNOW, IS A GOLF COURSE BEING BREAK EVEN? IS IT OPERATIONALLY RUN? RIGHT.
SO WE HAVE THAT, BUT WITH THAT BEING SAID, I LIKE THE WAY THAT HOW YOU DIVIDED THE GOLF COURSE INTO FOUR COMPONENTS, WHICH IS GOLF OPERATION, PRO SHOP, AND THE FOOD, AND THEN THE EVENTS CENTER.
SO UNDER THE GOAL GOLF OPERATIONS, UM, FROM DIRECTIONS FROM THE DIRECTORS TODAY, WHAT IS IT THAT YOU'RE EXPECTING FOR US TO GIVE YOU, UH, UNDER THE OPERATION? UM, JUST THAT PIECE, WHETHER YOU WANT IT TO BE BREAK EVEN BASED ON DIRECT COSTS, UH, WHETHER YOU WANT IT TO BE BREAK EVEN WITH THE COSTS ASSOCIATED WITH THE GOLF COURSES ITSELF OR WHETHER YOU WANT TO SUBSIDIZE IT.
SO THE SLIDES THAT YOU, UH, DONNIE THAT YOU HAD SHOWED US, UM, LOOKING, COMPARING OURSELVES TO DIFFERENT FACILITIES THEY HAVE, UM, THAT WOULD TELL US IT'S GONNA BE AT A BREAK EVEN WITH DIRECT COSTS, RIGHT? UH, IF NOT WITH THE OVERHEAD, CORRECT? IT WOULD, IT WOULD SAY THAT WE ARE GOING TO BE BREAK EVEN WITH CAPITAL COST.
CAPITAL COST WITH, WITH OVERHEAD.
TO THAT POINT, THAT IS WHERE I'M GOING.
AND WHEN WE SAY SUB SUBSIDIZE, WHAT DO YOU MEAN BY THAT? WHEN WE SAY SUBSIDIZE, IT MEANS THAT WE'RE NOT GONNA BE ABLE TO COVER ALL THE COSTS ASSOCIATED WITH THE OPERATIONS PLUS THE CAPITAL COST.
THAT WOULD BE RELATED TO THE OPERATIONS.
AND IF WE DON'T COVER THOSE COSTS, WHERE WOULD THAT COST COME FROM? THE GENERAL FUND.
SO I GUESS THE, THE DECISION BEFORE US IS REALLY, ARE WE GONNA CONTINUE AS A CITY WHEN WE ARE SHORTFALL, WHETHER IT'S DUE TO RAIN OPERATIONS, PRO SHOP, SALES GRILL, UH, OR EVEN FOOD AND BEVERAGE WITH THE EVENTS AS WE TALKED ABOUT EARLIER.
SO THERE'S AN OPPORTUNITY TO COME IN, SUBSIDIZE IT, WHICH WHICH GIVES THE DIRECTORS FROM THE LGC TO GO INTO THE ALLOCATE, ALLOWING YOU TO ALLOCATE THAT MONEY, WHATEVER THAT IS, TO GET IT OFF, OFF THE, UM, YOUR GENERAL FUND TO FUND IT.
[00:35:01]
MY TAKE ON THAT IS, UM, I'M, I'M NOT OKAY FOR GETTING IT OFF OF THE GENERAL FUND UNLESS IF THERE IS A HURRICANE COST OR THERE'S SOME KIND OF EVENT THAT TOOK PLACE THAT TRANSPIRED WHERE WE NEEDED TO, I THINK WE AS A, AS A CITY, WE NEEDED TO FIND A WAY TO LOOK AT THIS TO SEE HOW WE CAN MAKE IT WORK.AND ONE OF THE THINGS I THINK YOU DEMONSTRATED HERE, UH, IN THE CHART, THAT SHOWS INCREASING OUR FEES A LITTLE BIT AND WHICH MAKES SENSE.
UM, BECAUSE I, I THINK THESE FEES HAVE BEEN RAISED MAYBE WHAT, THREE TIMES OR FOUR TIMES SINCE WE OPENED, UH, THE GOLF COURSE OR, OR ARE YOU, OR WE'RE NOT, YOU'RE NOT EVEN AWARE OF THAT.
ALRIGHT, SO EITHER WAY, SO YOU, WE ARE STILL BEHIND.
SO WOULD, IF WE WERE TO DO THAT, WHAT YOU HIGHLIGHTED IN, IN THE YELLOW PORTION WOULD, WHERE WOULD THAT GET US ON THAT CHART? THAT WOULD PUT US IN THE BREAK.
SO THAT WOULD, SO GRANTED THE FACT THAT IF THERE'S NO OTHER ISSUES, THERE'S NO OTHER HURRICANE RELATED OR ANYTHING LIKE THAT, THAT PUT US WITH THE OVERHEAD, WHICH MEANS, AND I'M, I'M ASKING THIS, SIMPLIFYING IT SO THIS WAY I DON'T PLAY GOLF, BUT THERE'S A LOT OF PEOPLE THAT DON'T, THEY, BUT THEIR CITY OF MISSOURI CITY IS FUNDING THIS PLACE, SO THEY NEEDED TO UNDERSTAND MM-HMM
SO IF IT'S BREAK EVEN WITH OVERHEAD, WHICH WE'RE BASICALLY, IF THAT'S THE DIRECTION THAT'S GIVEN TO YOU, BASICALLY WHAT THAT MEANS IS THAT WITH THOSE INCREASES UNDER THE GOLF OPERATIONS, THAT YOU SHOULD BE ABLE TO BREAK EVEN WITH COVERING THAT OVERHEAD COST.
SO THAT WOULD BE MY RECOMMENDATION, UH, BUT I KNOW YOU'RE GONNA GO THROUGH IT.
I'M JUST SPEAKING OFF OF MY TERMS UNDER THE PRO SHOP NUMBER TWO THAT WAS LISTED BREAK, BROKE DOWN WAS PRO SHOP.
SO OBVIOUSLY WE KNOW THAT PRO SHOP HAS BEEN, WE'RE ORDERING SUPPLIES AND SELLING IT AND ALL OF THAT.
SO I GUESS I LIKE TO UNDERSTAND BEFORE I GIVE MY DIRECTION IS TO, OUT OF THE PRO SHOP WITH THE MATERIALS THAT WE HAVE, I'M, I'M ASSUMING T-SHIRTS AND OTHER GADGETS, HATS AND ALL OF THOSE THINGS.
SO DONNIE, SINCE YOU'VE BEEN RUNNING THAT FOR ABOUT SIX TO EIGHT MONTHS MM-HMM
UH, DO YOU SEE OTHER OPPORTUNITIES AND WHAT IS THE OPPORTUNITY TO BREAK EVEN OR WITH OVERHEAD IN THAT, IN THAT PRO SHOP, JUST THAT COMPONENT? ABSOLUTELY.
AND SO THE PRO SHOP HAS PROBABLY SOME OF THE GREATEST OPPORTUNITIES AND ONE OF THOSE OPPORTUNITIES IS WITH OUR GOLF CLUB SALES.
AND SO WHEN YOU LOOK AT OUR GOLF CLUB SALES, WHEN YOU'RE PRO AND YOUR ASSISTANT PRO IS OUT ON THE DRIVING RANGE TEACHING LESSONS, TYPICALLY THOSE LESSONS TYPICALLY ALSO LEAD TO GOLF CLUB SALES PEOPLE WANNA IMPROVE THEIR GAME, SO THEY WANT THAT NEXT CLUB.
AND SO THEN, THEN, THEN THE GOLF, UH, PROFESSIONAL WILL THEN DO A FITTING WITH THOSE, UM, THOSE, UH, THOSE FOLKS.
AND SO THEN YOU LOOK AT THE PROFIT MARGIN ON GOLF CLUBS THAT CAN LEAD US TO THAT BREAK EVEN WITH OVERHEAD.
BUT THAT ALSO TIES DIRECTLY INTO WITH OUR VISION, RIGHT? WITH US BEING A PREMIER FACILITY AND FOR US TO BE A PREMIER FACILITY, WE HAVE TO PROVIDE EXCEPTIONAL SERVICE.
AND IT REALLY COMES DOWN TO THAT STAFFING, MAKING SURE THAT THEY ARE DOING THAT.
AND SO YOU TIE THOSE THINGS TOGETHER THAT WILL GET US TO THAT BREAK EVEN WITH OVERHEAD.
SO LET ME ASK YOU ONE MORE QUESTION.
I KNOW THAT YOU HAD RECENTLY WENT OUT TO ANOTHER CITY THAT HAS A SIMILAR TYPE OF COURSE MM-HMM
AND YOU FOUND THAT TO BE THAT THEY WERE IN THEIR PRO SHOP, THEY WERE SELLING MERCHANDISES THAT WAS ASSOCIATED WITH A FOOTBALL TEAM.
PROFESSIONAL NFL FOOTBALL TEAM HA HAVE, WHEN YOU COME BEFORE US WITH THE PRO SHOP IDEAS, HAVE YOU CONSIDERED ANY OF THAT OR IS THAT IN THE WORKS OR IS THAT SOMETHING THAT YOU WILL BE DISCUSSING TO MOVE FORWARD? AND WHAT'S THE PLAN ON THAT ONE? THOSE ARE DEFINITELY DISCUSSIONS THAT WE HAVE HAD.
UM, WE'VE STARTED LOOKING AT, UH, LIKE PARTNERSHIPS BETWEEN THE ASTROS OR THE ROCKETS OR THE TEXANS.
UM, ONE OF THOSE, UM, WHAT WE'VE FOUND IS SOME OF THESE OTHER COURSES ALREADY HAVE THOSE TYPES OF PARTNERSHIPS WITH THEM.
AND SO REALLY IT'S, IT'S ABOUT US FINDING WHAT OUR NICHE WOULD BE AND WHO WE COULD CONNECT WITH.
FOR EXAMPLE, LIKE THE, UH, THE SOCCER TEAM, THE DASH, UM, THEY DO NOT HAVE A PARTNERSHIP, BUT IS THAT A PARTNERSHIP THAT WOULD FIT WELL WITH, UM, WITH OUR, OUR BUSINESS PLAN? SO THERE'S STILL A LOT OF DISCUSSION TO BE HAD AND THERE'S STILL A LOT OF CONNECTIONS THAT NEED TO BE MADE FOR THAT.
AND THEN UNDER THE FOOD AND BEVERAGE, UH, THIRD BREAKDOWN UNDER THE GRILL, AND I UNDERSTAND THAT THE, THERE'S GONNA BE A NEW, UH, UH, GRILL WITH EXPANDED AND UH,
[00:40:01]
BETTER BAR AND ALL THOSE THINGS THAT COMES INTO IT.BUT ONE OF THE THINGS THAT I'VE ALWAYS NOTICED OR HEAR FROM OTHER PEOPLE WAS THERE WAS FIVE, SIX PAGES OF THE MENU.
THERE'S A LOT OF ITEMS THAT YOU HAD TO HAVE AND YOU'RE HOLDING THAT VER VERSUS HAVING MOST POPULAR ITEMS, LIKE THE ONES THAT EVERYBODY WANTS ALL THE TIME OR, OR YOU WOULD KNOW THAT.
SO IN THIS ASPECT, WOULD YOU, AND I LOVE THESE PICTURES, I THINK THESE ARE WONDERFUL, UH, THESE ARE GREAT FOOD OPTIONS.
WILL THERE BE A REDUCTION IN, IN FOOD, BECAUSE ONLY REASON I SAY A REDUCTION IN FOOD, I'M NOT TALKING ABOUT REDUCING THE QUALITY OF FOOD.
I'M TALKING ABOUT HOW MANY, YOU KNOW, FIVE MENUS, WHICH MEANS THAT YOU ARE GONNA HAVE TO HAVE ALL OF THOSE PRODUCTS IN THE FREEZER THAT YOU HAVE TO STOCK 'EM AND IN ORDER, BECAUSE WHOEVER YOU, YOU HAVE NO IDEA WHO'S GONNA ORDER WHAT.
RIGHT? AND THEN YOU HAVE TO HAVE IT.
SO WHAT IS THE PLAN THERE? YEAH.
WHEN YOU LOOK AT A LARGE MENU LIKE THAT AND THEN YOU START LOOKING AT YOUR PROFIT MARGINS, YOU ACTUALLY START TO LOSE ON THOSE PROFIT MARGINS BECAUSE OF THE FACT THAT WE'RE HAVING TO STORE THAT MANY PRODUCTS AND YOU HAVE MORE SPOILAGE.
AND SO FOR US, IT REALLY IS GOING TO BE UNDER THAT KISS, UM, SYSTEM.
AND SO THAT'S OUR GOAL IS REALLY TO HAVE THE ITEMS THAT ARE MOST DESIRED AND WE ARE GOING TO TRACK THAT AND WE'RE GONNA MAKE SURE THAT WE'RE LOOKING AT THAT ON A MONTHLY BASIS SO THAT WAY WE ARE PROVIDING THE ITEMS THAT THE, OUR CLIENTELE WANTS CONSTANTLY.
AND THE OTHER THING IS, I KNOW WE SWITCHED THE VENDOR, RIGHT? MM-HMM
SO WHEN YOU SWITCHED THE FOOD VENDOR, WAS THERE A, WAS THERE A REASON FOR THAT SWITCH OR WHAT WAS THAT? WAS THERE A, WAS THERE A PROFIT OR WAS THERE A NOT PROFIT? WHEN, WHEN WE COMPARE BENNY, KEITH AND CISCO, UM, WHEN IT COMES TO PROFIT MARGINS, THEY ARE VERY SIMILAR ACROSS THE BOARD.
UM, THE REASON THAT WE HAD FLIPPED WAS JUST A, UM, JUST A BUSINESS DECISION AT THE TIME.
BUT TO BE CLEAR, WE STILL ORDER FROM BENNY KEITH, WE STILL ORDER FROM CISCO.
SOMETIMES THEY HAVE A PRODUCT THAT IS ON SALE AND WE'LL GO AND PURCHASE THAT PRODUCT 'CAUSE IT'S THE SAME PRODUCT THAT WE NEED ANYWAYS.
SO WE'RE CONSTANTLY LOOKING AT BOTH OF THEM.
SO I'M NOT GONNA GET INTO THE EVENTS BECAUSE I KNOW THAT, THAT THAT'S A DIFFERENT LINE.
SO I GUESS, UH, TO THE, UH, TO ANGEL IS HOW MANY OPEN POSITIONS YOU HAVE AND WHAT ARE YOUR PLAN TO FILL THOSE IN ORDER AS THESE, AS ALL OF THESE ARE TRYING TO COME UP AT DIFFERENT VARIOUS STAGES? AND WHAT IS THE OPERATIONAL PLAN FOR THAT? THE, UM, THREE MAIN POSITIONS THAT WE HAVE THAT ARE VACANT IS ASSOCIATED WITH THE, UM, OPERATIONS IS ONE THE FINANCIAL, UH, ANALYST POSITION THAT WAS JUST APPROVED IN THE BUDGET.
THAT POSITION CLOSED RECENTLY.
SO THERE WILL BE THE REVIEW OF THOSE APPLICATIONS.
THE OTHER TWO POSITIONS, UM, THAT ARE OPEN WOULD BE THE ASSISTANT GENERAL MANAGER AND THE GENERAL MANAGER POSITION.
AND THOSE WILL BE GOING OUT FOR RECRUITMENTS RIGHT AFTER WE COMPLETE THE POLICE CHIEF SEARCH AND THE CFO INTERVIEWS THAT WE HAVE ON MONDAY.
UM, AND THEN THE MAINTENANCE THAT YOU'RE GONNA CONTINUE TO BREAK THAT OFF OF FROM, FROM HERE.
OUR MAINTENANCE WILL BE, UH, MAINTAINING THOSE THERE? THAT'S CORRECT.
SO ALONG WITH THIS, WHEN WE BUILT THIS UP, THE BROKEN CAR PATH THAT WE HAVE OUT THERE IN THE COMMUNITY AND SOME OF THE PEOPLE THAT COME OUT HERE AND PLAY FROM DIFFERENT CHURCH GROUPS, DIFFERENT EVENT GROUPS, ONE OF THE THINGS THAT WE CONSTANTLY HEAR ABOUT IS THE RESTROOMS ON THE COURSE.
RIGHT? IT'S, UH, THE CONCRETE IS CHIPPED OFF, IT'S BROKEN AND IS DIRTY AND, AND IS OLD.
AND SO AS WE ARE TRYING TO GET TO THE BREAK, EVEN WITH OVERHEAD, DO WE HAVE CONSISTENT PLAN IN THAT PROCESS TO CONTINUE TO UPGRADE THOSE? BECAUSE, AND I GET THAT TO DO EVERYTHING AND THERE'S A, A HUGE COST, RIGHT? MM-HMM
BUT IS THERE A PLAN TO GO SIMULTANEOUSLY TAKE ONE AT A TIME TO GROW THAT? THAT IS CORRECT.
AND, AND THAT'S PART OF WHAT WE ARE DOING AS A PART OF THIS RENOVATION FROM HURRICANE BURROW, AS WELL AS THE EXPANSION, IS LOOKING AT ALL OF THAT AS TO HOW WE CAN ADDRESS THAT AT THIS TIME AND THEN CREATE THE RATES THAT ARE GONNA ALLOW US TO BE ABLE TO MAINTAIN IT OVER TIME.
AND THE LAST QUESTION IS A CHA NAME CHANGE THAT YOU HAD ON THE SLIDE.
UM, WILL THAT, WILL THAT NAME CHANGE, WILL YOU THINK, WILL THAT BRING IN, WHAT'S THE, WHAT'S THE MAIN ATTRACTION OF THE NAME CHANGE? I GUESS IF I'M ASKING, WHAT IS THAT GONNA DO TO THE, UH, GOLF COURSE, IS THAT GONNA BRING IN THE REST OF THE CITY OR, OR WHAT, WHAT, WHAT WERE YOU THINKING ABOUT THAT? WELL, THAT'S THE IDEA.
I MEAN, CALLING IT, I MEAN, IT IS AN ASSET FOR MISSOURI CITY AND I THINK, UM, BOTH, THERE'S ALREADY A BRANDING OUT THERE FOR QUAIL VALLEY, AND I WAS JUST TOLD RECENTLY THAT WHEN YOU HAVE AN ANIMAL ASSOCIATED WITH THE NAME OF A GOLF COURSE, YOU SELL MORE.
SO, UM, SO WE WANT TO DEFINITELY MAKE SURE WE
[00:45:01]
KEEP, UH, THE QUAIL VALLEY PIECE, BUT I THINK THE MISSOURI CITY, UM, ADDED TO THAT, OPENS IT UP FOR THE ENTIRE COMMUNITY TO OWN IT AND FEEL THAT THEY'RE A PART OF THAT OPERATION.A YELL BACK, UH, RECOGNIZING COUNCIL, I, DIRECTOR BONY.
UM, PRESENTATION, YOU KNOW, WE TALK ABOUT LY AND THE IMPORTANCE OF US EVEN LOOKING AT A PERSON AS THE GENERAL MANAGER LOOKING AT THIS, NOT SOME SORT OF A ASSET, YOU KNOW, HOW WE CAN MAKE THIS NOT A BREAKEVEN, BUT AN ENTITY THAT, UM, BY DEFAULT, SINCE WE LEAD BY DEFAULT, IS, UH, THIS, THIS GOLF, UH, TO GO, YOU KNOW, ALL HARVEST THE GOLF, THE FOOD AND BEVERAGE.
BUT I DO WANT TO SAY, WE TALKED ABOUT BUSINESS, I DON'T THINK YOU CAN HELP, YOU GOTTA HAVE A, A, A PERFORMANCE, YOU KNOW, HAVE A, YOU KNOW, BE ABLE TO PROJECT, UH, WHAT YOUR, YOUR, YOU KNOW, FINANCIAL, UH, OUTLOOK IS GOING, UH, THROUGH FINANCIAL.
YOU KNOW, IT'S GOOD THAT WE HAVE SOME HOPES THAT BY THESE FEEDS GET US TO A BREAK EVEN.
WE NEED SOMETHING THAT, YOU KNOW, SHOWS US WHERE WE'RE ON THE SIGNIFICANCE THAT WE'RE MAKING.
AND SO I I TO PUT TOGETHER, UH, YOU KNOW, BASED OFF WE CAN GO BACK AND BECOME PRIOR TO BARREL, UM, TO SEE, YOU KNOW, WHERE WE LANDED FROM THIS DAY FORWARD.
SO I JUST THINK THAT'S SIGNIFICANT.
UM, AND IT'S SOMETHING THAT WE'VE NOT, UH, YOU KNOW, DONE I THINK SINCE, SINCE WE'VE BE, SINCE I'VE BEEN A DIRECTOR OF, OF THE LGC.
UH, WAS THE SURVEY DONE AMONGST THE, THE GOLFERS OR THE COMMUNITY TO DETERMINE IF THAT PRICING CHANGE WOULD BE, YOU KNOW, UH, UH, UH, SOMETHING THAT WOULD BE ACCEPTABLE, THAT THEY WOULD BE RESPONSIVE TO IT? UH, IF NOT, I KNOW YOU MENTIONED EARLIER, UM, THAT THERE WILL BE FOCUS GROUPS AND SOME SORT OF A COMMUNITY ENGAGEMENT, BUT, UM, IS THAT GONNA BE DONE? ARE YOU LOOKING FOR US TO MAKE A DECISION TO SAY YES TO THESE CHANGES, THEN YOU'RE GONNA GO OUT AND IF, IF IT'S NOT RECEIVED WELL, YOU'RE GONNA CHANGE IT? OR HOW'S THAT, HOW'S THAT GONNA GO? SO MY REQUEST TONIGHT IS NOT FOR APPROVAL OF THE GREEN FEES AND FOR THE ANNUAL PASSES AND THINGS LIKE THAT.
WHAT I'M ACTUALLY ASKING FOR IS A, IS A DIRECT POLICY DECISION ON THESE FOUR AREAS, BECAUSE WHEN YOU TELL ME THAT YOU WANNA BREAK EVEN WITH OVERHEAD, NOW THAT TELLS ME EXACTLY WHAT THE END GOAL IS, WHICH THEN WE CAN REALLY GO BACK AND START HAMMERING OUT WHAT THE POSSIBLE GREEN FEES ARE, THEN WE CAN START DOING A FULL SURVEY OF THE COMMUNITY.
WOULD THIS WORK, LIKE, SO IF THIS FIRST STEP FOR US IS TO KNOW WHAT THE NEED IS FROM DIRECTLY FROM THE DIRECTORS? WELL, CITY, CITY MANAGER, I DON'T, AGAIN, I DON'T LIKE GOING INTO THE CONVERSATION WITH A BREAK EVEN MENTALITY.
I MEAN, THIS IS, WE NEED TO LOOK AT THIS AS A BUSINESS THAT WE WANT TO BE PROFITABLE.
I UNDERSTAND THAT WE'RE, WE'RE WANTING TO HAVE A BASELINE, BUT I DON'T LIKE THE APPROACH THAT WE HAVE HERE TO JUST SAY, WE JUST WANNA BREAK EVEN, WHETHER IT'S DIRECT COSTS OR WITH OVERHEAD.
I FEEL LIKE WE NEED TO PUT A, AGAIN, A PERFORMER TOGETHER TO SHOW HOW WE'RE GOING TO GENERATE REVENUE AND BECOME PROFITABLE OVER THE NEXT THREE, FIVE, HOWEVER MANY YEARS.
UH, I JUST THINK THAT'S IMPORTANT.
UH, THAT'S MY, THAT'S MY, UH, MY, UH, DIRECTION AS FAR AS WHAT I FEEL IS IMPORTANT FOR WHAT FOR
[00:50:01]
US TO DO.UM, AND LOOKING AT THE UPCOMING SPECIAL MEETING AGENDA, I NOTICED THAT THE, THE DESIGN, UH, THAT WAS PRESENTED SAID SOMETHING ABOUT 19TH HOLE GRILL.
IS THAT A PROPOSED CHANGE, UH, A NAME CHANGE FOR THAT GRILL, OR ARE WE GONNA KEEP IT BLUE BOND? I'M NOT EXACTLY SURE WHERE THAT NAME CAME FROM.
IT'S ON THE, IT'S ON THE, YEAH, IT'S ON THE OTHER AGENDA, BUT IT JUST, ON THE, UH, DESIGN IN GREEN, IT SAYS 19TH WHOLE GRILL.
SO I WAS JUST CURIOUS TO KNOW IF THAT'S A PROPOSED CHANGE AS WELL.
UH, AND THAT'S SOMETHING THAT WE ACTUALLY DISCUSSED AT THE RETREAT, THAT WE WOULD LOOK AT THESE ENTITIES SEPARATELY.
UH, AND I SEE WITH THE NAME CHANGE, WE'RE LOOKING TO, I GUESS KEEP IT ALL ONE AGAIN, BUT I KNOW WE TALKED ABOUT THE CITY CENTER BEING ITS OWN, UH, ENTITY, THE GOLF COURSE BEING ITS OWN ENTITY, AND THE GRILL BEING ITS OWN ENTITY.
SO NOW WE'RE JUST SAYING WE'RE GONNA KEEP EVERYTHING THE SAME, OR HOW ARE WE GONNA MARKET THIS TO ENSURE THAT PEOPLE KNOW THAT WE WANT THEM TO COME TO THE GOLF COURSE, WE WANT THEM TO COME TO THE EVENT CENTER AND HOLD THEIR EVENTS, ET CETERA.
WE WANT THEM TO COME TO THE GRILL SPECIFICALLY.
WE WANT THEM TO COME TO THE PRO SHOP BECAUSE THEY'RE, I MEAN, THESE ARE ALL DIFFERENT, UM, YOU KNOW, ANIMALS AND WE WANT TO GENERATE REVENUE FOR EVERYTHING THAT WE, THAT WE'RE OFFERING.
SO I JUST THINK THAT'S IMPORTANT AS WELL, THAT WE HAVE A, A PLAN OF ACTION WHEN IT COMES TO MARKETING AND, AND BRANDING ESPECIALLY, UM, YOU CAN ANSWER THAT, UH, AT A LATER TIME AS WELL FOR THE SAKE OF TIME.
UM, ALSO, IS CATERING JUST TIED TO EVENTS HELD AT THE, UH, EVENT CENTER, OR WILL THERE ALSO BE CATERING OUTSIDE EVENTS? BECAUSE, YOU KNOW, THERE ARE OTHER RESTAURANTS AND, AND ENTITIES THAT CATER OUTSIDE TO, UM, YOU KNOW, LIKE CHICK-FIL-A DOES, YOU KNOW, IF IT'S AN EVENT OR WHATEVER THEY CATER EVENTS OR SPORTING EVENTS OR COMMUNITY EVENTS, ET CETERA.
I DIDN'T KNOW IF THAT'S SOMETHING THAT, UH, IS GOING TO BE, UM, SEPARATE AND APART FROM THE CATERING, IS IT GONNA JUST BE FOR PEOPLE WHO HOST EVENTS THERE, OR IS IT GONNA BE, YOU KNOW, CATERING THAT PEOPLE CAN CALL IN AND SAY, HEY, I WANT MY EVENT CATERED, MY WEDDING CATERED AT THIS VENUE, ET CETERA.
UM, AND THEN THE LAST QUESTION THAT I HAD WAS, UM, IS THE PROPOSED NAME CHANGE BASED OFF OF STAFF DISCUSSION, UH, AS FAR AS WHERE YOU LANDED ON THE FINAL NAME OR, UH, YOU KNOW, IS THAT WHAT YOU FELT YOU HEARD AT THE RETREAT? THAT'S WHAT WE FELT WE HEARD AT THE RETREAT.
SO I GUESS IF HE'S DONE WITH THE QUESTION, DO YOU WANT TO ANSWER SOME OF THOSE NOW BEFORE I GO INTO YES, I, YES, THANK YOU CHAIR.
UM, I WANTED TO ADDRESS THE, UM, PROFORMA AS WELL AS, UM, THE COMMENT ABOUT THE PROFITABILITY.
WE, WE PUT THE THREE YEAR, UM, PLAN, WHICH IS A PROJECTION, UM, BASED ON BREAKEVEN AND TO THE EXTENT THAT WE'RE TALKING PROFITABILITY.
AND THAT IS A LGC BOARD DECISION.
I WOULD LIKE TO MENTION THOUGH, THAT THERE ARE A NUMBER OF CHANGES THAT WE'RE PROPOSING.
UH, WE ARE INCREASING FEES, WE'RE INCREASING, UH, FOOD MENUS.
WE ARE LOOKING AT DOING THINGS DIFFERENTLY.
SO WE WILL BE OPERATING IT LIKE A BUSINESS.
UM, THERE'S BEEN THE CHANGE TO REMOVE AND ADDRESS THE FACILITY BY THE, BY THE CITY WHO OWNS THE FACILITY.
SO I THINK AT THIS POINT, WE'RE JUST TRYING TO GET GUIDANCE BECAUSE ALL OF THIS IS GOING TO ENTAIL US WORKING WITH THE STAKEHOLDERS AND THE COMMUNITY AND SAYING, YOU KNOW, WHERE DO WE PUT THE EFFORT? WE ARE SAYING BREAK EVEN FOR THE PRO SHOP AND FOOD AND BEVERAGE AND THE GRILL AND THE EVENTS WE COULD TURN OUT BASED ON THE DIRECTION THAT WE GET FROM YOU, AND HAVE THOSE BE PROFITABLE CENTERS INSTEAD OF BREAK EVEN.
BUT WE NEED THAT OVERALL GUIDANCE TO DETERMINE WHAT WE DO AND WHAT FLEXIBILITY WE HAVE WHEN WE GO OUT TO SEEK, UH, INPUT.
I'M GONNA RECOGNIZE COUNCIL MEMBER, I MEAN, DIRECTOR
UM, WHAT ARE EXAMPLES OF GOLF OPERATIONS? YEAH, SOME OF THE, UH, UM, GOLF OPERATIONS, WE'RE TALKING ABOUT THAT, WE'RE TALKING ABOUT THE TWO SPECIFIC, UM, COURSES.
WE'RE TALKING ABOUT CART RENTALS, WE'RE TALKING ABOUT THE DRIVING RANGE, THE THINGS THAT ARE OUTSIDE THAT ACTUALLY HAVE TO DEAL WITH GOLF, UTILITIES, MOWING, ALL THAT GETS BUNDLED INTO OPERATIONS.
QUESTION TWO, ARE WE REALLY LOOKING AT THIS, RIGHT? ARE WE, RIGHT NOW WHAT I FEEL WHAT WE'RE DOING IS WE'RE GOING OUT LOOKING
[00:55:01]
AT COMPETITION AND THEN SETTING PRICE TO COUNCIL MEMBER OR TO A BOARD MEMBER, UH, BON'S POINT, WHY DON'T WE LOOK AT OUR COSTS AND THEN USE MARKET STUDIES TO ADJUST OUR MARGINS.WE MAY BE BIGGER AND BETTER AND MORE PROFITABLE AND CHEAPER THAN THE NEIGHBOR.
SO I THINK THAT MIGHT BE ANOTHER WAY TO GET TO A PRICE POINT.
UH, AND, AND WE ARE MARKETABLE AND PROFITABLE.
UM, NUMBER THREE, YOU'VE TOUCHED ON THIS.
WHAT'S MISSING IN THE COLUMNS IS PROFIT.
SO, UM, I WOULD SAY I'LL GO DOWN THE LIST.
GOLF OPERATIONS, BREAK EVEN ON DIRECT COSTS, PRO SHOP, PROFIT, FOOD AND BEVERAGE, PROFIT, FOOD AND BEVERAGE EVENTS, PROFIT, THAT'S MY VOTE.
AND THEN LASTLY ON THE NAME CHANGE, UH, IT'S A LOT, BUT IF THAT'S WHAT THE PUBLIC LIKES IN THE COMMITTEE I'M IN.
RECOGNIZING, UH, CHAIR RAM MARSHALL.
ON THE EVENT SIDE, WE ALSO, AT THE RETREAT, WE TALKED A LITTLE BIT ABOUT, UM, CREATING EVENTS WHERE OUTSIDE FOOD COULD BE BROUGHT IN.
IS THAT BEING TAKEN IN, TAKEN INTO CONSIDERATION THIS TIME AROUND? WE ARE TAKING THAT INTO CONSIDERATION FOR SURE.
UM, EVEN ONE OF OUR CURRENT POLICIES ALLOWS FOR EVENTS THAT COME INTO OUR FACILITY TO HAVE ONE OF THEIR MEALS, LIKE FOR EXAMPLE, A TOURNAMENT.
AND WHEN THEY TYPICALLY HAVE TWO MEALS, THEY'LL USUALLY HAVE LIKE A LUNCH AND A DINNER OR, OR BREAKFAST AND A, A LUNCH.
ONE OF THOSE MEALS CAN ALWAYS BE SOMEONE THAT IS BRINGING FOOD IN.
AND SO WE'RE ALSO LOOKING AT THE SECOND OPTION, WHICH IS WHERE THEY JUST RENT THE ROOM AND THEN THEY BRING THEIR OWN CATERING IN AS WELL.
UM, AND SO THERE'S STILL SOME, THERE'S STILL SOME VARIATIONS THAT WE REALLY HAVE TO LOOK AT ON THAT.
A LOT OF CATERERS LIKE TO COME IN AND USE YOUR SPACE TO PREPARE THEIR FOOD.
AND SO FROM A, FROM A LEGAL STANDPOINT, FROM A RISK STANDPOINT, WE ALSO HAVE TO ADDRESS THOSE ISSUES TOO.
AND MY LAST QUESTION, UM, ANGEL, OVER THE PAST COUPLE OF YEARS, YOU'VE REFERRED TO THE, UM, GOLF COURSE, AND I CAN'T CALL THE NAME OF IT, IT'S THE TYPE OF BUSINESS THAT IT IS IN THE SAY IT ENTERPRISE.
IN THE EVENT THAT WE MOVE THIS MORE TOWARD BEING A PROFIT CENTER, WOULD THAT CHANGE THE TYPE OF, OKAY.
AND LASTLY, I, UM, TOTALLY AGREE WITH COUNCIL, UM, YOU MARULA
UM, WITH YOUR SUGGESTIONS ON, UH, NO BREAK EVEN PROFIT, PROFIT, PROFIT, WE USE MARKET STUDIES AND RECOGNIZING, UH, CHAIR EMERY.
YEAH, I, I JUST WANTED TO, UH, UM, MAYBE BRING ATTENTION TO SEVERAL THINGS THAT I THINK IS IMPORTANT THAT WE NEED TO REALLY KEEP IN MIND.
AND ONE IS THE, UH, IT SYSTEMS THAT WE HAVE, UH, AND THE SUPPORT THAT WE NEED.
ALL OF THE OPERATIONS RELY HEAVILY ON SYSTEMS THAT WILL DO OUR CA YOU KNOW, DO OUR, UH, MENUS THAT WILL, UH, UH, DO OUR TEE TIME ASSIGNMENTS WE'LL, YOU KNOW, DO, UH, A, A NUMBER OF DIFFERENT ACTIVITIES THAT ARE CRITICAL TO THE SMOOTH OPERATION OF THE CITY CENTER AND THE GOLF COURSE.
SO IN THE PAST, YOU KNOW, WE'VE LOOKED AT WHAT WE THOUGHT WERE SPECIALIZED SYSTEMS THAT WOULD ACCOMMODATE NOT ONLY, UH, THE, UH, UH, THE FOOD SIDE OF IT, BUT ALSO THE, UH, THE GULF SIDE OF IT.
AND, UH, WE HAVEN'T, FROM WHAT I HAVE HEARD, WE HAVEN'T BEEN REAL SUCCESSFUL IN BEING ABLE, BEING ABLE TO GET THAT SOFTWARE THAT WILL ALLOW US TO, YOU KNOW, PLAY BOTH SIDES OR, UH, ADDRESS BOTH SIDES OF THE, UH, THE OPERATION.
SO, UH, I'M NOT SURE IF, UH, UH, IF THERE'S BEEN ANY CONSIDERATION IN LOOKING AT THE SYSTEMS THAT WE HAD AND THE DEFICIENCIES THAT ARE IN THAT, UH, SO THAT WE CAN MAKE SURE THAT, UH, WE'RE NOT SLOWED DOWN OR INHIBITED, UH, FOR, UH, UH, OUR GOLF OPERATIONS AND OUR, OUR, OUR FOOD AND BEVERAGE BECAUSE WE'VE GOT A SYSTEMS GLITCH, OR WE MAKE, UH, OUR, UH, UH, EMPLOYEES JUMP THROUGH HOOPS TO BE ABLE TO DO A PARTICULAR OPERATION.
WE NEED TO MAKE SURE THAT, UH, WE'RE ON SOLID GROUND THERE.
UH, UH, THE OTHER THING THAT WE DIDN'T TALK ABOUT, BUT IT KIND OF TIES INTO THIS, IS THE TEE TIME ALLOCATIONS.
SO I KNOW WE TALK A LITTLE BIT ABOUT IT, BUT, YOU KNOW, UH, BEING ABLE TO ALLOCATE THE TEE TIMES, UH, YOU KNOW, UH, TO
[01:00:01]
THE VARIOUS CATEGORIES OF PLAYERS AND EVENTS THAT WE HAVE, I THINK IS, UH, IS REALLY IMPORTANT.UH, SO, UH, I KNOW THAT YOU'VE TAKEN SOME LOOKS AT THAT, BUT WE REALLY NEED TO, UH, WE HONE IN ON THAT.
SO, UH, WE CAN, UH, UH, I THINK, UH, I, I'LL USE THE WORD SATISFY.
YOU NEVER CAN SATISFY A GOLFER FOR HIS TEE TIMES.
UH, BUT UH, AT LEAST WE CAN GET CLOSE TO IT.
SO I THINK THAT'S A, A KEY ELEMENT THAT YOU REALLY HAVE TO, UH, TO TAKE A LOOK AT ALSO.
UH, DONNIE, I, I DO HAVE A FEW MORE QUESTIONS, UH, FOR YOU.
DO YOU NOW, SINCE YOU'VE BEEN IN THERE FOR ABOUT EIGHT MONTHS, DO YOU THINK THAT THE GOLF COURSE IS A DESTINATION SPOT FOR CITY OF MISSOURI CITY? ABSOLUTELY.
OUT OF ALL OF, UH, OUT OF EVERYTHING ELSE THAT WE HAVE THAT BRINGS IN PEOPLE FROM OUTSIDE BECAUSE OF THAT GOLF COURSE, ABSOLUTELY.
SO WHEN YOU WENT BACK AND LOOKED AT THE PRICE INCREASES, UM, WHAT I'VE SEEN IN THE PAST IS, YOU KNOW, FORMER DIRECTOR OR WHATEVER, FACILITY MANAGER, TYSON, YOU KNOW, HE'D COME IN OCCASIONALLY AND WOULD INCREASE PRICES, YOU KNOW, TO WHERE IT NEEDS TO GO BECAUSE WE'RE TRYING TO BE, BECAUSE OF THE COST IS HIGHER, RIGHT? MM-HMM
THE, THE FOOD, UM, UH, YOU KNOW, LIKE BENNY KEITH, THEY'RE CHARGING MORE BECAUSE THEY'RE CHARGING MORE.
SO WHEN YOU HIGHLIGHTED THAT SLIDE, UH, SLIDE 12, WHAT WERE YOUR THOUGHTS WHEN YOU'RE LOOKING AT IT AND YOU WERE RECOMMENDING THESE? UH, BECAUSE I KNOW THAT THERE WAS A BUSINESS PLAN AND A PROMA WAS ASKED.
SO I WANTED TO SEE WERE THOSE CONSIDERED WHEN YOU COME UP WITH THIS SLIDE? YEAH.
THOSE THINGS WERE CONSIDERED, AND I, YOU KNOW, DIRECTOR ME'S POINT ABOUT PROFIT MARGINS IS SPOT ON.
WHEN WE'RE LOOKING AT, WHEN WE'RE LOOKING AT THESE FEES, WHEN WE'RE LOOKING AT THOSE MARGINS, TYPICALLY WHEN IT COMES TO GOLF OPERATIONS, MOST GOLF, UH, COURSES RUN ABOUT FIVE TO 10% ON MARGINS.
AND SO, SO WE'RE LOOKING AT THAT TO, TO ADJUST THESE FEES.
BUT THE QUESTION IS, IS WHAT DO YOU INCLUDE IN YOUR ACTUAL COSTS THAT, THAT ALLOW YOU TO THEN CREATE THAT COST AT THAT MARGIN? AND SO IF YOU LOOK AT OUR BRIDGES ON EL DORADO, FOR EXAMPLE, BOTH OF THOSE BRIDGES NEEDS SOME SIGNIFICANT CAPITAL IMPROVEMENT PROJECTS ON THEM.
SO, SO DO THE COSTS OF THOSE TWO BRIDGES GET INCLUDED IN WHEN YOU'RE LOOKING AT THAT PROFIT MARGIN? AND SO THAT WHEN WE'RE LOOKING AT THESE, THESE PROPOSED FEES, THOSE ARE THE THINGS THAT I'M THINKING ABOUT.
AND THOSE ARE THE THINGS THAT ARE CALCULATED INTO THIS PROPOSED FEE.
RIGHT? SO IT IS J IT IS NOT JUST A ROUND, UH, CORRECT.
OF GOLF THAT YOU'RE GETTING PAID, BUT, BUT IT'S A, IT IS A, SIMILAR TO THAT BRIDGE THAT YOU TALKED ABOUT IS WHY I SAID THAT THE RIPPED OFF, UH, CART PATH YEAH.
AND THE RESTROOMS THAT ARE OUT THERE THAT, THAT PEOPLE CONSTANTLY COMPLAIN ABOUT.
SO HAVE THOSE THOUGHT PROCESS WENT INTO WHEN WE'RE FIXING THIS, RIGHT? BECAUSE I GET IT, IF YOU NEED TO READJUST IT, YOU CAN ALWAYS COME BACK TO THE BOARD AND ASK FOR MORE.
BUT WE HAVE TO HAVE SOMEWHERE THAT TODAY, IF YOU WERE TO JUST FLICK YOUR FINGER AND, AND IT NEEDED TO BE WHERE IT NEEDS TO BE, AND YOU'RE SAYING THOSE ARE THE NUMBERS THAT MAKES IT WORK.
AND IF THAT'S THE THING, THEN I WANT TO GO BACK TO THE CHIEF ADMINISTRATOR OFFICER OR WHATEVER YOUR TITLE IS, ANGEL
UH, IS THAT PERSON IS, YOU HEARD COMMENTS TODAY ABOUT OUTSIDE FOOD BEING BROUGHT IN.
SO THOSE HAS BEEN CONCERNS OF OUTSIDE ENTITIES, OUTSIDE, UH, COMMUNITY, PEOPLE THAT WILL NOT COME HERE AND WILL HOST AN EVENT BECAUSE THEY CAN'T BRING THEIR OWN FOOD RIGHT.
HAVE Y'ALL GIVEN ANY CONSIDERATION ON THAT ONE? WE HAVE.
AND, AND A PART OF THAT IS LOOKING AT, AGAIN, THE MARGINS.
BECAUSE THE REASON WHY WE HAD NOT ALLOWED FOOD TO BE BROUGHT IN IS BECAUSE WE'RE GIVING AWAY THE EVENT SPACE BECAUSE OF THE, UM, FOOD REQUIREMENT THAT YOU PURCHASE ENOUGH FOOD TO COVER THE COST OF THE EVENT.
SO OBVIOUSLY TO CHANGE THAT, WE WOULD NEED TO RETHINK HOW WE ARE PRICING THE EVENT SPACE SEPARATE AND APART FROM THE FOOD.
AND SO THAT'S BEEN A PART OF THE CONVERSATION AS WELL.
AND THEN THERE'S BEEN NUMBER OF CONVERSATIONS THAT TOOK PLACE.
YOU HEARD IT TODAY TOO, ABOUT MARKETING MM-HMM
BECAUSE NO ONE REALLY KNOWS THAT THE BREAKFAST AND ON SATURDAYS AND SUNDAYS AND THINGS OF THAT TYPE OF NATURE FOR THIS, UH, PLACE.
SO, AND I, AND I WOULD ASSUME MAKING NOW THE
[01:05:01]
GRILL AREA BIGGER, UM, SO HAS THERE BEEN MONEY THAT'S BEEN PUT ALLOCATED TO THIS AND, AND, AND PUT IN FOR MARKETING? SO WHEN EVERYTHING IS NOW OPEN OR WHENEVER IT GETS OPEN THAT WE'LL HAVE THAT STRIKE? BECAUSE THAT'S WHY I ASKED THE QUESTION ABOUT DESTINATION.AND ACTUALLY I'M GLAD, UM, DIRECTOR BONY MENTIONED THE MARKETING AND YOU SAW IN THE NEXT, UH, MEETING, WE ARE GOING TO DELVE INTO THAT A LITTLE BIT MORE BECAUSE YOU'RE RIGHT, IF NO ONE KNOWS THAT WE'RE SERVING THIS GREAT FOOD THERE, UM, THEN WE'RE, WE'RE NOT GOING TO, TO BE ABLE TO MEET THE DEMAND OR CREATE MORE DEMAND AND EVEN IF WE HAVE A LOT ADDITIONAL SPACE.
SO WE NEED TO ENSURE THAT WE'RE USING ALL AVENUES, UM, TO MARKET IT.
AND SO THAT'S BEEN SOMETHING THAT'S BEEN A DEFICIENCY THAT WE'VE RECOGNIZED.
AND SO WE'RE PUTTING, UH, SOME THOUGHT INTO THAT PLAN OF HOW WE DO THAT.
SO IN THE COMMUNITY DURING THIS, UH, HURRICANE BARREL, THERE WAS A LOT OF CONVERSATION ABOUT STAFF AND LAYOFF MM-HMM
OR, OR PEOPLE THAT WAS WORKING THERE AND NO LONGER WORKING, UH, THERE.
SO THERE'S BEEN SOME, ALSO SOME DISCUSSIONS ABOUT MAYBE MOVING THE, UH, MANAGER OR DIRECTOR OR WHOEVER THIS TITLE IS OF THAT FACILITY ONTO A PLANT, LIKE WITH THE CITY MM-HMM
HAS THAT BEEN GIVEN ANY THOUGHTS? YES.
AND THAT WAS APPROVED IN THE LAST BUDGET.
AND SO THE GENERAL MANAGER POSITION IS FUNDED IN THE GENERAL FUND AND WOULD BE COMPARABLE TO OTHER DIRECTOR POSITIONS.
WHAT ABOUT THE ASSISTANT? NO, THE ASSISTANT IS NOT.
AND THEN THE, UH, FINANCIAL MANAGER IS THE OTHER POSITION THAT IS WITHIN, UH, THE CITY.
DO YOU HAVE ANY PLANS, UH, FOR UPCOMING TO MOVE ANY OF THOSE ADMINISTRATIVE TYPE OF POSITIONS INTO THE CITY? OR IS IT GONNA, IS IT BETTER IN YOUR OPINION, TO KEEP IT THERE? OR IS THAT SOMETHING THAT IS AN ONGOING LOOK INTO IT? THAT, THAT WILL BE AN ONGOING, TO THE EXTENT THAT WE CAN GENERATE THAT PROFIT, UM, TO COVER THOSE COSTS, THEN WE CAN LOOK AT HOW WE CAN BRING ADDITIONAL POSITIONS INTO, UH, THE CITY.
'CAUSE THE PRIMARY, UM, BLOCK IS THE, UH, BENEFITS, WHICH WOULD BE RETIREMENT AND ALL OF THOSE THINGS.
SO WE WOULD WANT TO MAKE SURE THAT WE'VE GENERATED A SUSTAINABLE PROFITABILITY TO OFFSET ANY COSTS TO THE GENERAL FUND.
THE, THE DIRECTOR OF THE FACILITY, HAS THAT BEEN POSTED? HAS, HAVE YOU BEEN DOING INTERVIEWS OR, OR THAT HAS NOT BEEN POSTED YET? THAT IS NEXT IN LINE TO, TO BE POSTED.
AND THAT PERSON, HE OR SHE WOULD HAVE SOME INPUTS INTO ABSOLUTELY.
AND THEN WORKING THROUGH THAT PROCESS? YES.
UH, RECOGNIZING DIRECTOR MARLES.
UM, SO DONNY BROUGHT UP A GOOD POINT ABOUT THE BRIDGES.
UM, I GO BACK TO MY ORIGINAL COMMENT.
THIS IS A CITY ASSET THAT'S ON CITY PROPERTY.
SO THAT BRIDGE SHOULD BE, I BELIEVE, UNDER OPERATIONS IF WE NEED TO STRIPE THE PARKING LOT, THAT'S A CITY PARKING LOT.
SO THAT SHOULD BE TUCKED UNDER OPERATIONS.
SO I, I DON'T KNOW IF YOU GOT AN ANSWER TO THAT, BUT THAT'S MY THOUGHT IS THOSE TYPES OF THINGS BELONG TO THE ASSET AND OPERATIONS.
I DON'T SEE ANYONE ELSE IN THE QUEUE.
UH, AND I KNOW WE PASSED OUR TIME.
WE HAD IT UP TO SIX 30 NOW, SIX 40.
UM, BUT IF THERE'S MORE MEETINGS AND MORE I, THINGS THAT YOU NEEDED, I, I THINK GO AHEAD.
UM, I HAVE NOT HEARD FROM EACH OF THE DIRECTORS.
WE'VE HEARD FROM, UH, DIRECTOR MARULA.
WE'VE HEARD FROM DIRECTOR BONY AND WE'VE HEARD FROM, WHAT IS IT CALLED? VICE CHAIR,
UM, SO WE STILL NEED TO HEAR IN TERMS OF THOSE CATEGORIES, UM, WHERE, WHAT DIRECTION THAT WE HAVE.
UM, AND IF I JUST GO WITH THE ONES WE HAVE, WE HAVE BASICALLY, UM, PROFIT MARGINS FOR ALL.
UM, THE PRO SHOP, THE FOOD AND BEVERAGE GRILL, AND THE FOOD AND BEVERAGE EVENTS WITH, UH, TWO FOR BREAKEVEN ON OPERATIONS AND ONE FOR PROFITABILITY.
IF WE CAN GET, UM, THE OTHER INPUT ON THOSE, WE WILL HAVE WHAT WE NEED.
SO WHAT I'VE SENT YOU DOESN'T FILL THE, UH, THE, THE REQUIREMENT THAT YOU'RE LOOKING FOR, THE NEED NO.
IF YOU CAN JUST SAY IT, SAY IT AGAIN.
IS SU IS IT SUBSIDIZED? IS THAT WHAT, OKAY.
ALL FOUR CATEGORIES SUBSIDIZED.
AND I, AND WHETHER, I GUESS UNDERGO, IF OPERATIONS, YOU'D BE THROW THE DRIVING RANGE AND, YOU KNOW, TO, TO KIND OF BREAK THAT OUT INTO SOME OTHER, UH, ADDITIONAL ACTIVITIES THAT GO ON UNDER SCOPE OPERATIONS.
'CAUSE EACH OF THOSE NEED TO BE
[01:10:01]
MM-HMM.MANAGED AND MONITORED OR PROFITABILITY OR BREAK EVEN.
'CAUSE THEY ARE IN FACT REVENUE CENTERS THAT, UH, I THINK ARE IMPORTANT FOR US TO BE ABLE TO GET TO, UH, THE POSITION THAT WE WANNA BE.
AND JUST THROWING, YOU KNOW, ONE LUMP SUM, UH, AS GOLF OPERATIONS, I DON'T THINK IT, UH, YOU KNOW, GIVES US THE INFORMATION THAT WE REALLY NEED TO BE ABLE TO MANAGE GOLF OPERATIONS.
SO I, I, I PUT, PLACED MYSELF BACK ON THE QUEUE.
SO YOU SAID YOU HEARD IT FROM THREE PEOPLE? MM-HMM
WHAT DID YOU HEAR? I HEARD, 'CAUSE I'M, I, I HEARD BREAK EVEN.
UM, PROFIT, PROFIT, PROFIT, BREAK EVEN.
PROFIT, PROFIT, PROFIT, PROFIT, PROFIT, PROFIT, PROFIT.
SUBSIDIZED, SUBSIDIZED, SUBSIDIZED NET ON WHERE? ON THOSE FOUR.
SO YOU'RE TALKING ABOUT GOLF OPERATIONS? YES.
WHICH IS BREAKEVEN, UHHUH,
WITH DIRECT COST, AND THEN THE PRO SHOP AND THE FOOD BEVERAGE GRILL AND THE OTHERS AT PROFIT.
I MEAN, UNLESS IF SOMEBODY HAS SOMETHING DIFFERENT, THEN PLEASE PLACE YOUR YOURSELF IN THE QUEUE.
I, I, I JUST, I JUST WANNA MAKE SURE I UNDERSTOOD DIRECTOR EMERY.
SO GOLF OPERATIONS SUBSIDIZED FROM THE GENERAL FUND IN THE EVENT DEFINE GOLF OPERATIONS.
THAT WAS, DOES THAT INCLUDE THE DRIVING RANGE? MM-HMM
WELL THEN TO ME THEN YOU'RE, YOU'VE GOT LUMP THREE OR FOUR DIFFERENT FUNCTIONS TOGETHER TO COME UP TO, YOU KNOW, THAT POSITION.
UH, WOULD IT BE HELPFUL? THE OPERATIONS MAY BE, UH, BREAK EVEN, BUT DRIVING RANGE SHOULD BE MAKE A PROFIT.
THAT'S WHY I'M ASKING THE QUESTION.
AND THAT'S WHY I'M SAYING, SO WE CAN BREAK THOSE.
WHAT, WHY DON'T WE BREAK THOSE OUT? BECAUSE THAT GIVES US THE OPPORTUNITY TO MEASURE, SAY WE'RE NOT MEASURING IT, WE'RE NOT MANAGING IT.
SO, YOU KNOW, I THINK THOSE CATEGORIES NEED TO BE, I NEED TO GET A SHIRT FOR THAT APART OR BROKEN OUT FROM THE OPERATIONS.
AND, AND JUST, JUST SO WE'RE, WHEN WE'RE, WHEN WE ARE ACTUALLY LOOKING AT OUR FINANCES, UM, WE DO HAVE THOSE THINGS BROKEN OUT.
WE HAVE, WE HAVE CARTS BROKEN OUT.
WE HAVE THE DRIVING RANGE BROKE OUT.
WE HAVE, UH, OUR FOOD AND BEVERAGE CARTS BROKEN OUT.
WE HAVE ALL OF THOSE AND WE, AND WE MANAGE THOSE IN THAT MANNER.
UM, FOR TODAY'S PURPOSE, WE WERE TRYING TO SIMPLIFY THAT A LITTLE BIT MORE.
SO I GUESS, UH, JASON, YOU CAN COME UP HERE.
YOU ARE OVER ALL THIS, AREN'T YOU?
SO I GUESS WHAT WE'RE ASKING, WHAT I'M HEARING ASKING IS DONNIE SAYING THAT THAT IS WHAT YOU'RE LOOKING AT, BUT IF, IF IN THAT OPERATIONS AREA, IF YOU CAN SEND US SOMETHING IN EMAIL YES.
THAT SHOWS WHAT THE DECISIONS THAT WHAT WHAT YOU HEARD TONIGHT.
SO THAT WAY WE HAVE A CLEAR CUT IDEA AND IT'S ALSO IN RECORD AS WELL.
WELL, BECAUSE THERE'S A LOT OF DISCUSSIONS GOING ON HERE.
AND THEN APART FROM THAT, THEN WE LOSE TRACK BECAUSE OF OTHER THINGS.
AND THEN COMES THREE MONTHS DOWN THE ROAD, YOU ASKING FOR ANOTHER LGC MEETING AND THAT'S NOT WHAT WE HEARD.
SO I WOULD SAY IS IF YOU CAN GIVE IT TO THE MEMBERS OF COUNCIL, I MEAN MEMBERS OF BOARD DIRECTOR, WHOEVER IT IS.
SO THIS WAY WE'RE CLEAR ON WHAT WE'RE PROPOSING TO ABSOLUTELY.
WE'LL, WE'LL SUMMARIZE WHAT WE HEARD FROM THE MEETING.
WE'LL SEND IT OUT, UH, JUST TO MAKE SURE THAT, UH, WE, WE HEARD IT THE WAY THAT YOU MEANT IT AND, UH, WE BE MOVING FORWARD IN THAT DIRECTION.
AND THAT BREAKDOWN IS IMPORTANT THAT, UH, DIRECTOR EMERY'S TALKING ABOUT.
SO THAT, THAT WE NEEDED TO SEE THAT.
BECAUSE OTHERWISE I'M CONFUSED.
UH, RECOGNIZING DIRECTOR, BONY.
UH, MAYOR, I THINK, UH, JUST SO I'M CLEAR,
THE CHIEF ADMINISTRATIVE OFFICER WAS, WAS SEEKING TO GET THE FEEDBACK FROM ALL SIX OF US ON, ON THE DAY AS TO WHETHER WE BELIEVE THAT THE APPROACH TO HANDLING THESE PARTICULAR AREAS, GOLF, OPERATIONS, PRO SHOP, FOOD AND BEVERAGE FOR THE GRILL AND FOOD AND BEVERAGE, FOR THE CATERING, UH, WHETHER WE SHOULD HAVE AN APPROACH, A BREAK EVEN APPROACH, UH, A FOCUS ON PROFITABILITY OR THE SUBSIDIZED, WHICH IS THE GEN THAT THE, THE CITY WOULD COVER ANY SHORTFALLS REGARDLESS.
UH, AND SO, UH, I THINK THAT IT WOULD PROBABLY BE HELPFUL IF YOU, IF YOU NEED THAT INFORMATION TO KIND OF GO THROUGH FOR THOSE THAT HAVEN'T RESPONDED AND, AND GET THAT ONE, ONE
[01:15:01]
BY ONE RESPONSE.WELL, AND SO THAT, SO THAT JASON CAN THEN COMPILE EVERYTHING.
AND SO I THINK THAT'S WHAT, WELL WAIT A MINUTE.
LET'S JUST GO DOWN ONE PERSON BY ONE PERSON.
SO THIS WAY, NO, WE'LL START WITH, UM, DIRECTOR RILEY, AND THEN WE'LL GO DOWN THIS.
WERE YOU DONE WITH YOUR STATEMENT? UH, YES.
AND WHAT IS THE QUESTION? HOW WOULD, WHERE DO YOU WANT TO SEE US IN TERMS OF DIRECTION BREAKEVEN WITH DIRECT CROSS BREAKEVEN WITH OVERHEAD OR SUBSIDIZE FOR THOSE FOUR ENTITIES, RECOGNIZING THAT WE'RE GOING TO BREAK OUT GOLF OPERATIONS, UM, IN MORE DETAIL.
AND SO WHICH ONE IS THE PROFITABILITY? THAT WOULD BE THE, UM, PROFITABILITY.
OH, I WANT, SAY, I WANT TO HEAR IT.
UH, BREAK EVEN ON GOLF OPERATIONS, UH, PROFIT, PRO SHOP, PROFIT, FOOD AND BEVERAGE, GRILL AND EVENTS, PROFIT BREAK, EVEN GOLF, OPERATIONS, DIRECT COSTS.
'CAUSE I DON'T KNOW HOW TO MARK UP MOWING GRASS.
BREAK, UH, EXCUSE ME, PROFIT, PROFIT, PROFIT.
MINE IS ALSO, UH, GOLF OPERATIONS BREAK EVEN AT DIRECT COST.
AND THEN PRO SHOP, FOOD AND BEVERAGE.
AND THEN THE OTHER ITEM, UH, CATERING AT PROFIT AND GOLF, UH, OPERATIONS, UH, BREAK EVEN.
UM, PUSH SHOP, FOOD AND BEVERAGE, CATERING, UH, PROFITS AND FOR ME, UH, PROFITABILITY ACROSS THE BOARD.
ANYTHING ELSE? UH, WE'RE GOOD.
WELL, SO WAS THIS WAS THE NAME.
UM, WAS THE NAME CHANGED? EVERYBODY SAID YES TO THAT.
NO, I, I MADE MY COMMENT THAT I THOUGHT IT WAS A LOT, BUT IF THAT'S WHAT THE PUBLIC INPUT WAS, THEN WELL, YOU KNOW, WE'RE RETAINING QUAIL VALLEY, WHICH IS, YOU KNOW, THE, YOU KNOW, THE REALLY THE, THE TRADEMARK FOR THE GOLF COURSE AND TO MUCH OF A DEGREE THE, UH, THE CITY CENTER.
UH, BUT, UH, I THINK, UH, TO GET BUY-INS FROM ALL THE MISSOURI CITY, I, I DON'T HAVE ANY PROBLEMS WITH, WITH SAYING THAT IT'S A MISSOURI CITY GOLF COURSE AT QUAIL VALLEY AND USING OUR QUAIL VALLEY LOGOS THAT WE'VE ESTABLISHED AND HAVE, YOU KNOW, BEEN SUCCESSFUL FOR I DON'T KNOW HOW MANY YEARS.
SO, UH, I, I THINK THAT'S, UH, UH, YEAH.
WITH SOME OF OUR NINE QUAIL VALLEY RESIDENTS.
I, I LIKE THE WAY, UH, IF WE CAN GO TO THAT SLIDE, SO, SO PUBLIC CAN SEE WHAT WE'RE TALKING ABOUT.
SO IF WE'RE TALKING ABOUT, I LIKE THE MISSOURI CITY GOLF COURSE NOT AND EVENTS AT QUA VALLEY.
IT NEEDS TO SAY, I AGREE WITH, UH, UH, DIRECTOR EMERY.
IT SHOULD BE MISSOURI CITY GOLF COURSE AT QUA VALLEY.
'CAUSE EVENTS IS ONE OF THOSE THINGS THAT FALLS UNDER IT.
PRO SHOP IS ONE OF THOSE THINGS THAT JUST FALLS UNDER IT.
SO, BUT YOU'RE SAYING MCGC, WHICH IS MISSOURI CITY GOLF COURSE AT QUA VALLEY.
THIS IS MY, THIS, UM, MAY I SUGGEST, UM, INSTEAD OF COURSE, UM, CLUB MISSOURI CITY GOLF CLUB, BECAUSE IT TAKES INTO THE FACILITY AS WELL AS THE COURSE.
AS LONG AS THE CONNOTATION OF CLUB DOESN'T GET TO THE POINT WHERE THEY THINK PEOPLE THINK THAT IT'S A PRIVATE MEMBERSHIP.
'CAUSE IT USED TO BE, I THINK THAT'S THE THING.
YOU GOTTA REALLY GIVE SOME THOUGHT TO HOW THAT'S, UH, ACCEPTED.
RE I'M STILL IN THE QUEUE CHAIR.
SO THERE, THERE, THERE'S, THERE'S SOME CONCERN WITH THE NAME BECAUSE WE ALSO TALKED ABOUT THE RESTAURANT HAVING ITS OWN NAME.
UM, I THINK WE NEED A LITTLE BIT MORE DISCUSSION AROUND THE NAME OF THE ACTUAL FACILITY AS WELL AS THE RESTAURANT BECAUSE THAT THIS PARTICULAR TITLE AND THE ONE THAT THE CHAIR
[01:20:01]
MENTIONED DOES NOT INCLUDE THE RESTAURANT COMPONENT OF THAT.AND SO WE'VE GOT A COUPLE DIFFERENT THINGS THAT ARE, ARE GOING ON RIGHT HERE, AND WE NEED SOME CLARIFICATION ON WHICH, WHICH WAY DO WE WANT TO GO? WE GOING WITH THE RESTAURANT AS A SEPARATE NAME, OR IS THAT INCLUDED WITH THE ACTUAL MISSOURI CITY FACILITY? UM, AND I, I PERSONALLY DON'T LIKE THE VERY LONG TITLE.
UM, I DON'T LIKE THE WORD CLUB BECAUSE IT GIVES A CONNOTATION OF, OF PRIVACY AND PRIVATE, UM, AND NOT SO MUCH AS OPEN.
AND SINCE THIS IS A, YOU KNOW, ONE OF THE BEST TEXAS PUBLIC GOLF COURSE, WE NEED TO MAKE SURE THAT EVERYONE KNOWS THAT THIS IS A CITY FACILITY.
AND THIS IS FOR EVERYBODY, ALL RESIDENTS, AS WELL AS PEOPLE THAT ARE COMING IN FROM OUTSIDE.
UM, I'M NOT REAL KEEN ON HOW LONG IT IS.
I DO LIKE THE FACT THAT WE NEED TO KEEP THE BRANDING OF QUA VALLEY.
UM, BUT I HAVE SOME OTHER SUGGESTIONS.
I THINK THIS IS GONNA BE A VERY LONG DETAILED CONVERSATION.
MAYBE NOT AVAILABLE FOR TONIGHT.
UM, NOT MAKING ANY SOLID DECISIONS, BUT I THINK WE NEED TO HAVE A LITTLE MORE DISCUSSION AND MAYBE GET SOME MORE INPUT FROM THE COMMUNITY AS WELL.
DON'T, I MEAN, YOU DONE GAVE ME A, A, A PROMOTION.
YOU KNOW, MAYBE WE CAN GET SOME DIFFERENT NAME IDEAS AND MAYBE DO A, I DON'T KNOW WHAT A DOODLE POLL OR WHAT.
I MEAN, I DON'T KNOW WHAT, UH, WHAT WHAT CAN BE DONE TO, TO, TO VOTE ON IT, UH, AMONGST OURSELVES EITHER, UH, ELECTRONICALLY OR AT, AT A FUTURE MEETING.
BUT, UM, I JUST THINK THAT WOULD PROBABLY BE HELPFUL.
I KNOW WE DISCUSSED THAT LENGTH, THE THREE DIFFERENT ENTITIES.
I, I REITERATE THAT BECAUSE CURRENTLY IT'S THE CITY CENTER AT QUAIL VALLEY, BUT THE GOLF COURSE IT'S ITSELF IS CALLED THE QUAIL VALLEY GOLF COURSE.
AND SO IT'S TOTALLY TWO SEPARATE THINGS.
AND THEN YOU HAVE THE BLUE BONNET GRILL.
I MEAN, EVEN ON THE SLIDE, YOU SEE HERE IT SAYS CITY CENTER AT QUAIL VALLEY.
IT DOESN'T MENTION THE GOLF COURSE.
SO I'M JUST SAYING THAT, YOU KNOW, ARE WE, ARE WE TRYING, IF WE'RE TRYING TO TIE IT ALL TOGETHER, I DON'T THINK THAT WE'RE ABLE TO DO THAT WITHOUT IT BEING A LONG NAME, YOU KNOW, SO IF WE'RE TRYING TO STAY AWAY FROM SOMETHING BEING LIKE A LONG, LONG NAME, THEN WE NEED TO YEAH.
CONSIDER GET A T-SHIRT,
UH, BUT NO, I'M JUST SAYING I THINK THAT WE NEED TO, WE HAVE FLESH THIS OUT A LITTLE BIT.
THERE IS NO CLOSED EXECUTIVE SESSION, RIGHT? EJO, NOTHING ON HERE.
SO THIS MEETING WITH NO FURTHER BUSINESS IS ADJOURNED AT 6:55 PM THANK Y'ALL FOR COMING.